Marketing Strategy

10 ways to get great Creative in your Ad Agency.

Wed 24th Aug, 2011Sat 8th Jun, 2013|Ad Industry, Blog, Marketing Strategy

Encourage dissent. Outlaw vanilla. Go for purple cows. Ensure everyone embraces the concept of Positioning. Aim to own one thing. Find creative mentors Recognise Creatives;...

Beating the competition through love.

Sun 7th Aug, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

I met a salesman today named Langston Roach. He's the founder of the company that sells mostly cleaning products under the Lanher brand name. Here's...

“Dat spot is blight”

Wed 3rd Aug, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

Every first year retail management student learns quickly the mantra of doing well in business: "Location, location, location". Get the location right and you could...

10 Things only Trinidad and Tobago have?

Mon 1st Aug, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

Doubles (breakfast, lunch and dinner) Inventor of the steel drum (plus Tokyo, Trinidad All Stars, Desperadoes and Exodus) Creators of Crix, Angostura Bitters, Solo and...

“Do it, we will get mileage…”

Sat 30th Jul, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

The other day my son Sunil was telling me that he wanted to do something with the brand he manages, Wendy's, because "he would get...

What’s your ad agency’s hot dog?

Fri 22nd Jul, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

A hot dog stand could get along without mustard, onions, relish, bacon bits and maybe even ketchup. It could not survive without hot dogs. So...

The truth is the best medicine.

Sun 17th Jul, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

How to handle a corporate crisis? Two simple steps. Tell the truth Show and tell what you are going to do to fix things for...

Who gives the best service in Trinidad and Tobago?

Fri 15th Jul, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

For me Trotters wins the service game in Trinidad and Tobago hands down. And I mean across all categories; restaurants, banks, insurance companies, utilities and...

Brian Lara’s brand makes two ducks?

Sun 10th Jul, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

Brian Lara is possibly the biggest brand T&T has produced to date. Think India, Australia, UK, South Africa, Canada, Scotland and a few more cricket...