Marketing Strategy

question_mark
What does your brand stand for?
Sat 19th Jun, 2010|Blog, Marketing Strategy, Traditional Advertising
Many T&T companies advertising in today’s papers have chosen Tubal Uriah “Buzz” Butler as the symbol of the Labor Day public holiday. Given all the...
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$1 TT bill
Every Marketing Manager’s dream…
Sun 30th May, 2010|Blog, Marketing Strategy
Half the money I spend on advertising is wasted; the trouble is I don't know which half. John Wanamaker, (attributed) US department store merchant (1838...
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Brooklyn-Bar
Pavement pubbing in T&T
Sun 30th May, 2010|Blog, Marketing Strategy
Why are young professionals choosing to stand outside common rum shops across Trinidad to bond with their friends?  Check Brooklyn Bar on a Friday afternoon...
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What marketers can learn from Patrick Manning
Thu 27th May, 2010|Blog, Marketing Strategy
A lot of what not to do. How can brands become arrogant and out of touch? When they stop listening to the voice of the...
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Marketing lesson from an Optometrist
Mon 10th May, 2010|Blog, Marketing Strategy
I visited the Optometrist yesterday to have my spectacles adjusted.  The exercise took only a few minutes.  I was in and out quickly and it...
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Consistency is King
Mon 26th Apr, 2010|Blog, Marketing Strategy
Which brand, Pepsi or Coca-cola, do you think is at the top of the Best Global Brand list? That's right. For the 9th year in...
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Marketing Coconuts
Sun 11th Apr, 2010|Blog, Marketing Strategy
Every weekend my wife Rebecca and I take a walk around the savannah and end it with coconut water. My vendor is like most vendors....
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How can we make the pan more marketable?
Wed 7th Apr, 2010|Blog, Marketing Strategy
Pan needs a big idea. Like when Peter Ueberroth made the 1984 Olympics the TV games, raising close to a billion US dollars from broadcast...
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duck doubles
Here comes another Doubles blog. Duck!
Fri 2nd Apr, 2010|Blog, Marketing Strategy
It had to happen and it has. Now you can get meat in your doubles. And fittingly it has arrived in the capital of doubles,...
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Bull in a bullfight
Subduing the bull: Monster’s Marketing is Top Notch
Wed 31st Mar, 2010|Blog, Marketing Strategy
A 2002 Gallup poll found that 68.8% of Spaniards express "no interest" in bullfighting while 20.6% expressed "some interest" and 10.4% "a lot of interest."...
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USA Today launches in Trinidad
Mon 29th Mar, 2010|Blog, Marketing Strategy
The invitation was impressive. The teasers created mystery and curiosity. The launch was held at the posh Hyatt Regency, where “the location has become the...
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Domino’s eat humble pie
Mon 22nd Mar, 2010|Blog, Marketing Strategy
The writing was on the wall.  Dominos didn't like its placing among the large pizza chains.  And their self inflicted wound courtesy the disgusting actions of...
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