Marketing Strategy

Thu 29th Oct, 2009Sun 9th Jun, 2013|Ad Industry, Blog, Marketing Strategy

People don't need advertising anymore to tell them about new products. And if they want to find out, they will find out on their terms.

Differentiation: Vanilla or Chocolate Macadamia?

Sun 25th Oct, 2009Sun 9th Jun, 2013|Blog, Marketing Strategy

In a world in which more and more average work can be done by a computer, robot or talented foreigner faster, cheaper "and just as...

Sonnet to Venky’s

Fri 23rd Oct, 2009Sun 9th Jun, 2013|Blog, Marketing Strategy

We did not know her because we just met A perfect stranger in a far far place She saw no religion she saw no race Welcomed with open...

Has Venky’s paid it forward…..

Fri 23rd Oct, 2009Sun 9th Jun, 2013|Blog, Marketing Strategy

One cardinal rule in marketing is that you must get distribution before you start advertising. Why tell people about a product that they cannot find. That is a double...

2 Branding Ideas not born from a Press Ad

Thu 22nd Oct, 2009Sun 9th Jun, 2013|Ad Industry, Blog, Marketing Strategy

Two outstanding examples of branding, NOT involving traditional media. CUNA chooses to feature their employees in newly designed uniforms. UTC awards a more than worthy...

Go where your customers are…

Wed 21st Oct, 2009Sun 9th Jun, 2013|Blog, Marketing Strategy

I’m leafing through the Scorch October edition and I run into a Friskies ad. Now let me say up front that I know zero about...

Give me a Harry Potter and a Barbecue Pit

Tue 20th Oct, 2009Sun 9th Jun, 2013|Blog, Marketing Strategy

I worked at KFC for eight years and one of the key skills they train associates on is up selling. So when you order a...

Sponsorship: Venky’s 20/20 vision

Sun 18th Oct, 2009Sun 9th Jun, 2013|Blog, Marketing Strategy

They say hindsight is 20/20 vision. Everyone is wondering how come the now remarkable T&T Cricket team went to India for the Champions League 20/20...

Experiential Marketing: What would we do differently if we charged admission?

Fri 16th Oct, 2009Sun 9th Jun, 2013|Blog, Marketing Strategy

The next time you're organising the press conference, prize distribution ceremony for your contest or breakfast meeting, ask yourself this question: What would we do...