Marketing Strategy

Panther Power
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The film Black Panther is performing savagely at the box office, breaking records every which way it can. What is causing this super hero-like performance...
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The Power of Compounding Habits
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We will be featuring blog posts from Conner Galway periodically. Conner is the Founder of Junction, a Digital Communications Company based in Vancouver with whom we...
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Vitally funny
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I grew up in a Trinidad and Tobago that was quite a jolly place. We were very happy-go-lucky back in the 70's and 80's. We...
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Mainly because of the meat.
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Brands become brands because people know what they stand for and they deliver on their promises. In my University days, Dominion Supermarket figured out that...
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What Can Thor Teach Us About Marketing?
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“Every story tells a story that has already been told.” – Umberto Eco, The Name of the Rose   One of the great struggles of...
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I See You
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Comic Sans is known as the World’s Most Hated Font. Petitions to ban it entirely have been around for years, with some gathering more than...
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There’s Customer Service, and then there’s CUSTOMER SERVICE!
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Just wanted to share an experience on how customer service can vary by rep, in the same company. I recently purchased a Samsung S7 and...
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Love Me Now
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February is the month of love. This month everyone is professing their love for their significant others by presenting them with a bouquet of roses,...
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Australia’s new ad campaign: Yay or Nay?
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Regular readers of this blog may recall a few tourism advertisement I featured from different parts of the world. In particular, I had loved the...
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Super Shoppers
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Christmas is around the corner and Trinis are in the Christmas shopping mood! What to buy? Where to go? Is it the right gift? These...
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Neuromarketing for business
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Have you ever heard about neuromarketing? If the answer is “no”, then you might want to take a few minutes to look into what might...
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Great ad copy from the untrained
Recently a friend posted on her Facebook wall a simple testament to her favourite watering hole. It was a picture of very frosty Stag bottle...
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