Marketing Strategy

During a recession, spend more on advertising, not less

Thu 1st Oct, 2009Sat 8th Jun, 2013|Blog, Marketing Strategy

Fri 25th Sep, 2009Sat 8th Jun, 2013|Blog, Marketing Strategy

In this blog post, Seth Godin talks about Cultural Wisdom. We spend tons of time doing expensive research to find the insight that drives our...

Consistency in Branding: You always know what you get

Fri 18th Sep, 2009Thu 6th Jun, 2013|Blog, Marketing Strategy

I’m looking at CNN the other night, a foreign correspondent reporting from China. The reporter is standing on a sidewalk in Beijing standing in front...

What do you do differently?

Mon 15th Jun, 2009Thu 6th Jun, 2013|Blog, Marketing Strategy

I'm on vacation in Canada and went to a seminar organized by Enterprise Toronto on Low Cost Marketing Tools You can use to Grow Your...

Brand Management lessons from the Church

Sun 12th Apr, 2009Sat 8th Jun, 2013|Blog, Marketing Strategy

On this resurrection Sunday I think it appropriate to use this morning’s Sunday Church visit to make a point about brands. You see every second...

Make it Better: Word of Mouth Marketing

Tue 10th Mar, 2009Sat 8th Jun, 2013|Blog, Marketing Strategy

No Sunday lunch is complete without macaroni pie. A delicious, hearty side dish to a Sunday meal. A complex procedure of boiling macaroni, adding the...

Make it Better: Have a banana on us…

Fri 27th Feb, 2009Thu 6th Jun, 2013|Blog, Marketing Strategy

This morning while doing my weekly stop at our vegetable vendor in St James, the idea came to me. Why doesn't Ras, the owner of...

Differentiating Yourself – Lessons from Benjai

Fri 27th Feb, 2009Thu 6th Jun, 2013|Blog, Marketing Strategy

There have been volumes written on the importance of differentiation. Various methodologies have been developed all aimed at finding the one thing that a brand...