Marketing Strategy

Wed 23rd Apr, 2014Fri 25th Apr, 2014|Ad Industry, Blog, Marketing Strategy

We always talk about service in Trinidad & Tobago, or lack thereof. I am not one to do a broad brushstroke as I have encountered...

Marketing is losing its mojo.

Mon 17th Feb, 2014Mon 17th Feb, 2014|Blog, Marketing Strategy

I first wanted to work in HR, so I studied Management Studies with courses in Organizational Behaviour and Psychology. On graduating, I returned to T&T...

6 Biggest challenges facing marketers in T&T.

Thu 19th Dec, 2013Thu 19th Dec, 2013|Blog, Marketing Strategy

Measuring ROI on investments Creating positive customer experiences Branding and brand discipline, in a sea of products and brands Mining insights by leveraging data Acquiring...

Many times David is Goliath.

Thu 19th Dec, 2013Thu 19th Dec, 2013|Blog, Marketing Strategy

I'm now reading David and Goliath by Malcolm Gladwell. He is one of my favourite authors with his counter-intuitiveness. “We have,” writes Gladwell, in summing...

Why you don’t take a car to pick up your morning paper on the curb.

Mon 2nd Dec, 2013Mon 2nd Dec, 2013|Blog, Marketing Strategy

We marketers love to do stuff. Let's get the ad in the papers and fast. Let's print flyers. And lately, let's put some ads on...

In the land of the blind, a one eye man is king.

Wed 27th Nov, 2013Wed 27th Nov, 2013|Blog, Marketing Strategy

It's easy to throw up your hand and say your service will never improve. The thing is you don't need it to be anywhere near...

You don’t want to know what Dopson’s Roti Shop did me.

Wed 27th Nov, 2013Wed 27th Nov, 2013|Blog, Marketing Strategy

Let me start with a confession. I like Dopson's Roti. I have followed it from Picton Street to lower Maraval Road and now to its...

Your brand should have a sound and a smell.

Sat 16th Nov, 2013Sun 21st Jun, 2020|Blog, Marketing Strategy

Some brands stink. Literally. You should make sure that your brand is properly represented through all of your customers' senses. We tend to play the...