Blog

Are advertising award shows mostly about ego?
Wed 5th Mar, 2014|Blog
As a client I have blushed when my agency sent me notice or a trophy indicating that my brand had been recognised for creative excellence....
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T&T Carnival for sale?
Mon 24th Feb, 2014|Blog, Off-Topic
What if we privatised Carnival and left it completely to market forces. There would still be room for state initiatives to protect heritage arts, but...
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There is a new way to spell f1rst.
Wed 19th Feb, 2014|Blog
A start-up is in a race between credibility and cash-flow. If it takes longer than forecast to build credibility then it can get in trouble....
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Marketing is losing its mojo.
Mon 17th Feb, 2014|Blog, Marketing Strategy
I first wanted to work in HR, so I studied Management Studies with courses in Organizational Behaviour and Psychology.  On graduating, I returned to T&T...
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Perfume and Pumpkin?
Tue 11th Feb, 2014|Blog
I was really surprised to see Dopson's Roti Shop selling earrings and perfumes right next to their sada roti when I visited this morning. This...
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#MariosTruckonDeRoad
Mon 10th Feb, 2014|Blog
Client: Mario's Pizza Project: #MariosTruckonDeRoad Date: 2013
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Thank you Father Cocoran.
Thu 30th Jan, 2014|Blog
“Full many a gem of purest ray serene The dark unfathom’d caves of ocean bear; Full many a flower is born to blush unseen, And...
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T&T, are you afraid of your boss?
Thu 16th Jan, 2014|Blog
In a recent UK study, almost half of workers have admitted that they are scared of their bosses.  Senior civil servants claimed to have the...
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How can we improve our crisis communications in T&T?
Mon 13th Jan, 2014|Blog, Traditional Advertising
Crisis Management, including communications is a speciality, and I do not pretend to be an expert.  But I believe there are a few fundamentals to...
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Are you a courier or a creator?
Fri 10th Jan, 2014|Blog, Off-Topic
Firstly, this post is not meant as a diss to couriers.  They play a key role in moving things forward. But too many of us...
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Top trends in print design for 2013
Thu 9th Jan, 2014|Ad Industry, Blog, Traditional Advertising
Print design was more vibrant than ever before in 2013.  It seemed that designers didn't hold back, but experimented more than ever in order to...
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Should Corporate T&T ban Facebook from the office?
Wed 1st Jan, 2014|Blog
Should Facebook be allowed to come to work?  At pepper advertising we tried to ban it a few years ago but weak enforcement gave it...
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