Blog

Wed 19th Feb, 2014Wed 19th Feb, 2014|Blog

A start-up is in a race between credibility and cash-flow. If it takes longer than forecast to build credibility then it can get in trouble....

Marketing is losing its mojo.

Mon 17th Feb, 2014Mon 17th Feb, 2014|Blog, Marketing Strategy

I first wanted to work in HR, so I studied Management Studies with courses in Organizational Behaviour and Psychology. On graduating, I returned to T&T...

Perfume and Pumpkin?

Tue 11th Feb, 2014Tue 11th Feb, 2014|Blog

I was really surprised to see Dopson's Roti Shop selling earrings and perfumes right next to their sada roti when I visited this morning. This...

#MariosTruckonDeRoad

Mon 10th Feb, 2014Thu 10th Apr, 2014|Blog

Client: Mario's Pizza Project: #MariosTruckonDeRoad Date: 2013

Thank you Father Cocoran.

Thu 30th Jan, 2014Thu 30th Jan, 2014|Blog

“Full many a gem of purest ray serene The dark unfathom’d caves of ocean bear; Full many a flower is born to blush unseen, And...

T&T, are you afraid of your boss?

Thu 16th Jan, 2014Thu 16th Jan, 2014|Blog

In a recent UK study, almost half of workers have admitted that they are scared of their bosses. Senior civil servants claimed to have the...

How can we improve our crisis communications in T&T?

Mon 13th Jan, 2014Mon 13th Jan, 2014|Blog, Traditional Advertising

Crisis Management, including communications is a speciality, and I do not pretend to be an expert. But I believe there are a few fundamentals to...

Are you a courier or a creator?

Fri 10th Jan, 2014Fri 10th Jan, 2014|Blog, Off-Topic

Firstly, this post is not meant as a diss to couriers. They play a key role in moving things forward. But too many of us...

Top trends in print design for 2013

Thu 9th Jan, 2014Wed 22nd Jan, 2014|Ad Industry, Blog, Traditional Advertising

Print design was more vibrant than ever before in 2013. It seemed that designers didn't hold back, but experimented more than ever in order to...

Should Corporate T&T ban Facebook from the office?

Wed 1st Jan, 2014Wed 1st Jan, 2014|Blog

Should Facebook be allowed to come to work? At pepper advertising we tried to ban it a few years ago but weak enforcement gave it...

What does Sparrow mean to us in T&T and the West Indies?

Sun 29th Dec, 2013Sun 29th Dec, 2013|Blog, Off-Topic

To me Sparrow is many things. He feeds our conscience; the conversations we have with ourselves about life and the opinions we form to shape our values and...