Thank you Father Cocoran.

“Full many a gem of purest ray serene
The dark unfathom’d caves of ocean bear;
Full many a flower is born to blush unseen,
And waste its sweetness on the desert air” – Thomas Gray 1716-1771

Father Cocoran at Fatima College used to quote this for us when he was doing his best to get through to us without success. Are you doing your best to get through to your boss?, your partner?, your child? or your client?, but feel that you are wasting “your sweetness on the desert air?

Here’s my advice. Don’t give up your sweetness and become a part of the desert air. Don’t drop your standards to meet the market.

Don’t start “teefing” too.