Blog

Should ad agencies become the client?
Tue 13th Sep, 2011|Ad Industry, Blog
Just in case you did not notice, let me point out to you that the Ad Agency business is changing.  Agencies are being asked to...
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Save one life in Africa today.
Wed 7th Sep, 2011|Blog, Off-Topic
Photo by Espen Faugstad Seth Godin has made an appeal today, Malaria Day, for us to help fund mosquito nets that help curb Malaria.  Please...
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Workplaces fit for monkeys.
Sat 3rd Sep, 2011|Blog, Off-Topic
I read an article in the NY Times by Kevin Delaney today by the same title and thought it was hitting close to home.  The...
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10 Reasons we can make it to Brazil 2014.
Thu 1st Sep, 2011|Blog, Off-Topic
Because some people believe so. (Crawford and maybe one or two other people expected him to win the 100 metres at the Olympics; you should...
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What is marketing? Lessons from a nutty entrepreneur.
Mon 29th Aug, 2011|Blog, Marketing Strategy
Remember Jumbo?  He was the flamboyant nuts man who crafted a business out of selling nuts at sports and cultural events.  We can learn a...
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The Era of the 8-to-4 Job is Over
Sat 27th Aug, 2011|Ad Industry, Blog, Digital Marketing
Well, in Trinidad, at least, its slowly coming to a close. More and more of my acquaintances, especially those in the IT field, are working...
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Are we advertising people snake oil salesmen?
Sat 27th Aug, 2011|Ad Industry, Blog
"Half the money I spend on advertising is wasted; the trouble is I don't know which half." - John Wanamaker, US Department Store Merchant John...
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Are Creatives getting a raw deal?
10 ways to get great Creative in your Ad Agency.
Wed 24th Aug, 2011|Ad Industry, Blog, Marketing Strategy
Encourage dissent. Outlaw vanilla. Go for purple cows. Ensure everyone embraces the concept of Positioning.  Aim to own one thing. Find creative mentors Recognise Creatives;...
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Can this German take Trinidad and Tobago to Brazil?
Wed 17th Aug, 2011|Blog, Off-Topic
I was lucky to be one of the first to meet Leo Beenhakker when he first set foot on TT soil and got to spend...
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My dream job.
Sun 14th Aug, 2011|Blog, Off-Topic
I'm actually in my dream job as an ad man; brand builder for a range of brands. Sometimes I wish I had more power. I'm...
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Should I bring my agency in house?
Thu 11th Aug, 2011|Ad Industry, Blog
Yes.  If you have the following: Enough scale for it to make sense If you allow your creative team to create and not be clones...
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Beating the competition through love.
Sun 7th Aug, 2011|Blog, Marketing Strategy
I met a salesman today named Langston Roach.  He's the founder of the company that sells mostly cleaning products under the Lanher brand name.  Here's...
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