Blog

Mon 19th Sep, 2011Sat 8th Jun, 2013|Blog, Digital Marketing

Savvy, budget-conscious entrepreneurs have shrewdly identified Facebook as the perfect venue to market their goods and services to their target audiences for a fraction of...

Have Smartphones Eliminated Talking?

Thu 15th Sep, 2011Sat 8th Jun, 2013|Blog, Digital Marketing

Once upon a time, in a land far, far away, I used to brag about not having a cell phone. I’d crow about being the...

Should ad agencies become the client?

Tue 13th Sep, 2011Sat 8th Jun, 2013|Ad Industry, Blog

Just in case you did not notice, let me point out to you that the Ad Agency business is changing. Agencies are being asked to...

Save one life in Africa today.

Wed 7th Sep, 2011Sat 8th Jun, 2013|Blog, Off-Topic

Photo by Espen Faugstad Seth Godin has made an appeal today, Malaria Day, for us to help fund mosquito nets that help curb Malaria. Please...

Workplaces fit for monkeys.

Sat 3rd Sep, 2011Sat 8th Jun, 2013|Blog, Off-Topic

I read an article in the NY Times by Kevin Delaney today by the same title and thought it was hitting close to home. The...

10 Reasons we can make it to Brazil 2014.

Thu 1st Sep, 2011Tue 26th Aug, 2014|Blog, Off-Topic

Because some people believe so. (Crawford and maybe one or two other people expected him to win the 100 metres at the Olympics; you should...

What is marketing? Lessons from a nutty entrepreneur.

Mon 29th Aug, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

Remember Jumbo? He was the flamboyant nuts man who crafted a business out of selling nuts at sports and cultural events. We can learn a...

The Era of the 8-to-4 Job is Over

Sat 27th Aug, 2011Tue 26th Aug, 2014|Ad Industry, Blog, Digital Marketing

Well, in Trinidad, at least, its slowly coming to a close. More and more of my acquaintances, especially those in the IT field, are working...

Are we advertising people snake oil salesmen?

Sat 27th Aug, 2011Sat 8th Jun, 2013|Ad Industry, Blog

"Half the money I spend on advertising is wasted; the trouble is I don't know which half." - John Wanamaker, US Department Store Merchant John...

10 ways to get great Creative in your Ad Agency.

Wed 24th Aug, 2011Sat 8th Jun, 2013|Ad Industry, Blog, Marketing Strategy

Encourage dissent. Outlaw vanilla. Go for purple cows. Ensure everyone embraces the concept of Positioning. Aim to own one thing. Find creative mentors Recognise Creatives;...