Blog

Keeping Kimberley’s Smile
Wed 15th Jun, 2011|Blog
Kimberley is a beautiful, energetic seventeen year old, who is in the peak of her life.  She is a form five student of Holy Name...
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Reaping what we sow
Tue 14th Jun, 2011|Ad Industry, Blog, Traditional Advertising
Yesterday morning I got the news that the 25 year old son of a good friend was kidnapped and the home of another friend was...
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What’s in a name?
Fri 10th Jun, 2011|Blog, Marketing Strategy
Ever wonder how some of the most famous products and services get their names?  Think of brands like "Flickr", "Meebo", "Tumblr" or even Amazon's latest...
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Is FIFA a strong brand? Can it be replaced?
Wed 1st Jun, 2011|Blog, Marketing Strategy
Interbrand, one of the acknowledged leaders in assessing brands, measures brand value using 3 criteria:  (source: http://www.interbrand.com/en/best-global-brands/best-global-brands-methodology/Overview.aspx) Financial Performance Financial performance measures an organization’s raw...
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7 things I don’t like about Facebook.
Wed 1st Jun, 2011|Blog, Digital Marketing
June makes it a year since I joined the Facebook crowd. I did this reluctantly. I previously had wanted no part of this internet group...
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Forcing Yourself on the Market
Mon 30th May, 2011|Blog, Marketing Strategy
According to his website, Ephraim M. Martin, entrepreneur, publisher and TV personality, is the Founder and Chairman of four prestigious annual events.  He brought one...
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Speak your mind. Please.
Sun 29th May, 2011|Blog
In T&T we are not encouraged to speak our mind.  Our teachers expect us to regurgitate exactly what's in the text.  Our parents don't want...
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Are Ad Agencies dying?
Fri 27th May, 2011|Ad Industry, Blog, Traditional Advertising
As the operator of an ad agency, I have to tell you that these days I have been thinking about the changes I'm seeing and...
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New Age advertising – The rise of Twitter
Thu 26th May, 2011|Blog, Digital Marketing, Marketing Strategy
twit·ter v. twit·tered, twit·ter·ing, twit·ters v.intr. 1. To utter a succession of light chirping or tremulous sounds; chirrup.  2. a. To speak rapidly and in...
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10 Things Gayelle can do to survive.
Sun 22nd May, 2011|Blog, Marketing Strategy
Gayelle appeals to a niche target in a tiny tiny population.  So that's niche squared.  So on it's best day Gayelle will only ever attract...
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Kate, Obama and Bin. Steups!
Thu 19th May, 2011|Blog, Digital Marketing
If I were Kate Middleton, I would have let go a prolonged "steups" across the Atlantic toward President Obama and his War Room compatriots. Just...
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Socially unsocial
Thu 19th May, 2011|Blog, Digital Marketing
By now regulars should be aware of my aversion (somewhat) to the "social networking" toys of today. I am sorry, but I am not fully...
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