Blog

Fri 10th Jun, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

Ever wonder how some of the most famous products and services get their names? Think of brands like "Flickr", "Meebo", "Tumblr" or even Amazon's latest...

Is FIFA a strong brand? Can it be replaced?

Wed 1st Jun, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

Interbrand, one of the acknowledged leaders in assessing brands, measures brand value using 3 criteria: (source: http://www.interbrand.com/en/best-global-brands/best-global-brands-methodology/Overview.aspx) Financial Performance Financial performance measures an organization’s raw...

7 things I don’t like about Facebook.

Wed 1st Jun, 2011Sat 8th Jun, 2013|Blog, Digital Marketing

June makes it a year since I joined the Facebook crowd. I did this reluctantly. I previously had wanted no part of this internet group...

Forcing Yourself on the Market

Mon 30th May, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

According to his website, Ephraim M. Martin, entrepreneur, publisher and TV personality, is the Founder and Chairman of four prestigious annual events. He brought one...

Are Ad Agencies dying?

Fri 27th May, 2011Sat 8th Jun, 2013|Ad Industry, Blog, Traditional Advertising

As the operator of an ad agency, I have to tell you that these days I have been thinking about the changes I'm seeing and...

New Age advertising – The rise of Twitter

Thu 26th May, 2011Sat 8th Jun, 2013|Blog, Digital Marketing, Marketing Strategy

twit·ter v. twit·tered, twit·ter·ing, twit·ters v.intr. 1. To utter a succession of light chirping or tremulous sounds; chirrup. 2. a. To speak rapidly and in...

10 Things Gayelle can do to survive.

Sun 22nd May, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

Gayelle appeals to a niche target in a tiny tiny population. So that's niche squared. So on it's best day Gayelle will only ever attract...

Kate, Obama and Bin. Steups!

Thu 19th May, 2011Sat 8th Jun, 2013|Blog, Digital Marketing

If I were Kate Middleton, I would have let go a prolonged "steups" across the Atlantic toward President Obama and his War Room compatriots. Just...

9 Questions with… Dennis Ramdeen

Wed 18th May, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy, News, Pepper

Pepper kicks off its 9 Questions video series in a sit-down with our very own Managing Director and Chief Inspirer - Dennis Ramdeen. Dennis' illustrious...