Blog

Sign Painters killed by the Mice Age
Fri 20th Aug, 2010|Blog, Traditional Advertising
A National Geographic article from 2001 lamented the loss art of sign painting: "Pete Toth used to be one of a dozen or so billboard...
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10 Things 2020 All Inclusive Carnival Fete Might Have
Fri 20th Aug, 2010|Blog, Marketing Strategy
Airport type security (x ray capability) Mobile phone or smart card will access entry, food, drink Valet parking or pick up from home $2,000 ticket...
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10 Reasons Why your Company Needs a VP of Conversations
Tue 17th Aug, 2010|Blog, Digital Marketing
Spin is not in.  PRO's need to be re-trained. People are talking.  Plenty.  So listen then join in. Traditional advertising (by itself) is not working....
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Marketing lesson from the Fugitive
Tue 17th Aug, 2010|Blog, Marketing Strategy
In the opening scene of The Fugitive, Dr Kimble gets some advice or more like a threat from a fellow escapee. The advice is: "whatever...
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copy-writer
The Copy on Copy
Mon 16th Aug, 2010|Ad Industry, Blog
Whenever I “bounce up” friends I have not seen for a considerable time, I have the same conversation. Friend: “What you doing now?” Me: “I’m...
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10 Things I learnt in Pepper Advertising’s First 5 Years
Sun 15th Aug, 2010|Blog, Marketing Strategy
Cash is precious.  (so think long and hard before your commit it) Make sure you always know the financial state of the business Traditional advertising has...
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The CMOs Guide to the Social Media Landscape
The CMO’s Guide To The Social Media Landscape
Wed 4th Aug, 2010|Blog, Digital Marketing
Pepper-e is pleased to refer you to the CMO's guide to the Social Media Landscape. Now, you too, can draft a social media strategy with...
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Pepsi set to take on Coca Cola in Trinidad… finally
Mon 2nd Aug, 2010|Ad Industry, Blog
Pepsi is finally going to show up on the Trinidad stage.  Why?  Because the Blue Waters folks just bought into Pepsi.  And if they can...
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10 things
10 Things You Need to be a Great FMCG Marketing Manager
Mon 2nd Aug, 2010|Ad Industry, Blog
Know who Phillip Kotler is (and understands the 4 P's well) Willing to hit the road (fmcg marketing is not a desk job) Understand and...
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wanted-service
Wanted: Service
Sun 1st Aug, 2010|Blog, Marketing Strategy
I worked at KFC for 8 years and we were taught that customer experience was even more important than the food.  Of course the chicken with...
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Super Barry
Super Barry
Fri 30th Jul, 2010|Ad Industry, Blog
I have been in the advertising industry (if we can call it that in Trinidad & Tobago) for approximately ten years. I may have probably...
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stop-talking
Advice to brand managers
Fri 30th Jul, 2010|Blog, Marketing Strategy
Stop talking and listen to your customers.    
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