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What’s holding back our customer service?

Wed 28th Jul, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

What's holding us back from giving really great customer service? We focus too much on policies, procedures and brand manuals. And that's a lot to focus on, When...

Fatima Brand Loyalty

Tue 27th Jul, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

10 Reasons why Class of '75 is so loyal to Fatima College because: We spent 7 years there (some of us eight) We had special leaders including Ryan and...

T&T Elections without Manning

Sat 24th Jul, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

In the recent General Elections in Trinidad and Tobago, I believe there were some people who voted against Manning rather than for the People's Partnership. ...

10 ways to gain more market share for your service brand

Sat 24th Jul, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

Make sure you have a brand promise and that it's relevant Tell your internal team the promise Make sure your products/services are true to the...

What’s in a name? Everything

Tue 20th Jul, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

Recently, I went for a lunchtime bite at an establishment in St. James. This particular store sells both bakery items and cuisine. I had no...

Degree – The stick that won’t let you down.

Thu 8th Jul, 2010Sun 9th Jun, 2013|Blog, Traditional Advertising

So I came across this ad in the newspaper the other day and had to do a double take (but not in a good way). ...

Positioning for T&T Local Government win

Mon 5th Jul, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

How should the People’s Partnership (PP) and the People's National Movement (PNM) position themselves for the 26th July vote? Just to remind you the last...

5 Ways to produce Poor Advertising and 6 ways to avoid it

Wed 23rd Jun, 2010Sun 9th Jun, 2013|Ad Industry, Blog

Here’s what many clients think agencies are: A supplier- like my stationery supplier except they deliver ideas, sometimes damn good ones The people I call...

What does your brand stand for?

Sat 19th Jun, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy, Traditional Advertising

Many T&T companies advertising in today’s papers have chosen Tubal Uriah “Buzz” Butler as the symbol of the Labor Day public holiday. Given all the...

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