Blog

2 Branding Ideas not born from a Press Ad

Thu 22nd Oct, 2009Sun 9th Jun, 2013|Ad Industry, Blog, Marketing Strategy

Two outstanding examples of branding, NOT involving traditional media. CUNA chooses to feature their employees in newly designed uniforms. UTC awards a more than worthy...

Go where your customers are…

Wed 21st Oct, 2009Sun 9th Jun, 2013|Blog, Marketing Strategy

I’m leafing through the Scorch October edition and I run into a Friskies ad. Now let me say up front that I know zero about...

Give me a Harry Potter and a Barbecue Pit

Tue 20th Oct, 2009Sun 9th Jun, 2013|Blog, Marketing Strategy

I worked at KFC for eight years and one of the key skills they train associates on is up selling. So when you order a...

Ad Inspiration

Mon 19th Oct, 2009Sun 9th Jun, 2013|Blog, Traditional Advertising

I wonder how the cat got away?? He probably fit right through the door, the dog chased him and got stuck... then the cat came...

Sponsorship: Venky’s 20/20 vision

Sun 18th Oct, 2009Sun 9th Jun, 2013|Blog, Marketing Strategy

They say hindsight is 20/20 vision. Everyone is wondering how come the now remarkable T&T Cricket team went to India for the Champions League 20/20...

Experiential Marketing: What would we do differently if we charged admission?

Fri 16th Oct, 2009Sun 9th Jun, 2013|Blog, Marketing Strategy

The next time you're organising the press conference, prize distribution ceremony for your contest or breakfast meeting, ask yourself this question: What would we do...