Blog

Give me a Harry Potter and a Barbecue Pit
Tue 20th Oct, 2009|Blog, Marketing Strategy
I worked at KFC for eight years and one of the key skills they train associates on is up selling. So when you order a...
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pedigree
Ad Inspiration
Mon 19th Oct, 2009|Blog, Traditional Advertising
I wonder how the cat got away?? He probably fit right through the door, the dog chased him and got stuck... then the cat came...
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Sponsorship: Venky’s 20/20 vision
Sun 18th Oct, 2009|Blog, Marketing Strategy
They say hindsight is 20/20 vision. Everyone is wondering how come the now remarkable T&T Cricket team went to India for the Champions League  20/20...
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kes_uwifete_2010
Experiential Marketing: What would we do differently if we charged admission?
Fri 16th Oct, 2009|Blog, Marketing Strategy
The next time you're organising the press conference, prize distribution ceremony for your contest or breakfast meeting, ask yourself this question: What would we do...
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Life without press, radio and TV?
Thu 15th Oct, 2009|Blog, Marketing Strategy
What if we woke up one morning to find that traditional media was no longer available?  What would brand managers do?  Well for starters they...
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Brand Management: Does the menu matter?
Wed 14th Oct, 2009|Blog, Marketing Strategy
The thing about menu cards in Trinidad… Went to lunch today at Aura on the Boulevard.  Lovely greeting at entrance.  Kind of empty, but it’s...
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A Competitive Local Television Station?
Mon 12th Oct, 2009|Ad Industry, Blog, Traditional Advertising
This is TTT, Channels 2 and 13… As a child when we heard these words we knew it was time for TV.  And by TV...
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Happy Belated Republic Day
Tue 6th Oct, 2009|Blog, Traditional Advertising
OMG. Capturing this image took 5 times as long as my posting this item. First I keep the page for two weeks, then when I...
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sample-from-bacardi-girl
Sampling your product to death…
Mon 5th Oct, 2009|Blog, Marketing Strategy
We’ve all seen it.  The $15 an hour temp, with the branded T shirt, standing behind the decorated table, handing out samples.  I must say...
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During a recession, spend more on advertising, not less
Thu 1st Oct, 2009|Blog, Marketing Strategy
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What makes a Good Agency
Wed 30th Sep, 2009|Ad Industry, Blog
Good agency, from client’s perspective: Adds value to strategic discussion, not just gofers Treats clients’ money as if it is their own (assuming they are...
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