Blog

benjai
Differentiating Yourself – Lessons from Benjai
Fri 27th Feb, 2009|Blog, Marketing Strategy
There have been volumes written on the importance of differentiation. Various methodologies have been developed all aimed at finding the one thing that a brand...
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Social Media Bandwagon
Social Media Reinventing itself in 2009
Wed 7th Jan, 2009|Blog, Digital Marketing
2009 has arrived and brings much uncertainty especially given the global economic downturn and the possibility of a recession in T&T. As a marketer in...
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kes_uwifete_2010
Charitable Carnival: Exclusive to be Inclusive
Wed 10th Dec, 2008|Blog, Marketing Strategy
All Inclusives by their nature are not inclusive at all. And something tells me in 2009 Carnival they will become even more exclusive. So why...
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marketing-sales-growth
Positioning … the name of the game
Fri 21st Nov, 2008|Blog, Marketing Strategy
I encountered the following view on the Hindu Business Line on media as brands. On a smaller scale we have a similar situation in T&T,...
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billboard
Billboards put your brands into drive time
Thu 6th Nov, 2008|Blog, Traditional Advertising
Have you noticed? Trinidad is being overtaken by what some see as a scar to the landscape; the ubiquitous billboard. Long a part of a...
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