differentiation

Size and color matter…and so does being different.
Sat 22nd Jan, 2011|Ad Industry, Blog
I came across a Cahners Survey on black and white VS color ads which is logical.  And given its robust sample size it's probably true...
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Attending… Maybe… Awaiting… 10 ways to get her to choose your brand
Sat 25th Dec, 2010|Blog, Marketing Strategy
Make sure your brand works (does what it says it would do) Own one thing in her mind and heart (what do you mean to...
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Here’s a company that blows away customers. Literally.
Sun 19th Dec, 2010|Blog, Marketing Strategy
Bloomberg TV (Flow Channel 30) has some really good stuff for anyone interested in entrepreneurship.  Like right now the founder of Zappos, Tony Hsien is on...here's...
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10 Things I would do to differentiate T&T.
Sun 19th Dec, 2010|Blog, Marketing Strategy
1. Own one thing. (I believe that one thing could be in the area of culture for core segment) 2. Divide to conquer (Segment the...
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Make sure your brand works before advertising it
Sat 11th Dec, 2010|Ad Industry, Blog, Marketing Strategy
Why the rush to advertise?  Because the Board wants to see that we are doing something.  Because I want the stock market to see that...
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Advertising Wear Out – Can your advertising help your Competitor?
Thu 9th Dec, 2010|Ad Industry, Blog, Traditional Advertising
Is there such a thing as advertising wear out? The short answer is yes.  The wear out factor was alive and well in the recent...
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10 Things to do to beat your competition
Thu 2nd Dec, 2010|Blog, Marketing Strategy
Butting heads is the old way which does not work today.  Forget your competition and focus all your energies on your customers instead Evangelize your brand...
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Machel Montano
Machel understands the Power of Scarcity
Sun 28th Nov, 2010|Blog, Marketing Strategy
Robert B. Cialdini, Ph.D. in his book Influence: The Psychology of Persuasion describes The Rule of Scarcity — That which is rare or is becoming...
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Rum don’t Stalk
Sun 28th Nov, 2010|Blog, Marketing Strategy, Traditional Advertising
Angostura is taking the bold step to promote Rum as a category VS the scotch brands (in particular they are attacking the market leaders JWB and...
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The brand gurus have become commodities ourselves
Tue 23rd Nov, 2010|Blog, Marketing Strategy
I was thinking about how agencies in Trinidad and I imagine the world over have become commodities.   What irony that we who parade as masters...
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GPS for your Brand
Sun 26th Sep, 2010|Blog, Marketing Strategy
This past week my driving in Miami has been made easier by GPS.  The little voice that tells you when to turn left, when to turn...
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Fixed it before it gets nasty
Wed 1st Sep, 2010|Blog, Traditional Advertising
This is one heck of an ad for Geek Squad.  According to juggle.com, the Geek Squad is a subsidiary of the Best Buy Company and...
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