differentiation

15 brands in T&T. 15 points of difference.
Mon 6th Apr, 2015|Blog
The single most important thing for any brand to have is a point of difference.  'Miss Kanhai' Roti on the Western Main Road,  St James,...
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Is product sampling a good idea for your brand?
Tue 31st Mar, 2015|Blog
Sampling aims to get people to try a new product or a new twist on an existing one.  People get risk free access to try...
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A good Chinese laundry in Trinidad and Tobago.
Fri 6th Mar, 2015|Blog
We all learned in Marketing 101 that the right marketing mix meant that you had the right product, at the right time, at the right...
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Putting the art back into Carnival. Is T&T Carnival a bikini?
Thu 22nd Jan, 2015|Blog
Ok so we must start be defining art which good ol' Google tells me is "the expression or application of human creative skill and imagination,...
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11 things to win T&T customers in 2015.
Sat 20th Dec, 2014|Blog
Make sure you have the right leader.  I'm talking here not just the Marketing leadership but the Company leadership.  If the Company's leader is not...
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Customer Service is the New Marketing. (in T&T and across the globe)
Wed 10th Dec, 2014|Blog
You are not selling chicken.  You’re selling an experience. In Trinidad and Tobago retail brands have a huge opportunity to differentiate themselves on service and...
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What is your brand story? Tell it.
Thu 23rd Oct, 2014|Blog, Marketing Strategy
Sauce Doubles separated themselves from other Doubles Vendors with their sauce and their story.  Much like the conductor of a symphony orchestra, their server is...
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Brand Architecture is not Brand Strategy.
Fri 17th Oct, 2014|Blog
Massy is following a Masterbrand brand-architecture (with a few exceptions) where most of their companies are called by the name of the mother-ship.  According to...
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Why I love marketing?
Sat 16th Aug, 2014|Blog
12 words. Creativity Innovation People Power Adrenalin Thrill Speed Dream Brands Ideas Strategy Passion    
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Massy. Genius or Folly?
Wed 2nd Jul, 2014|Blog, Marketing Strategy
That move to Massy is one bold move.  In the case of "The Nation's Favorite Food Store" they have thrown out a familiar family friend...
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What’s your cinnamon?
Mon 21st Apr, 2014|Blog
Today I had vanilla ice cream on apple pie for dessert after a home meal.  It was good but what really made it great was...
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Marketing is losing its mojo.
Mon 17th Feb, 2014|Blog, Marketing Strategy
I first wanted to work in HR, so I studied Management Studies with courses in Organizational Behaviour and Psychology.  On graduating, I returned to T&T...
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