differentiation

10 ways to gain more market share for your service brand

Sat 24th Jul, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

Make sure you have a brand promise and that it's relevant Tell your internal team the promise Make sure your products/services are true to the...

Positioning for T&T Local Government win

Mon 5th Jul, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

How should the People’s Partnership (PP) and the People's National Movement (PNM) position themselves for the 26th July vote? Just to remind you the last...

Marketing Coconuts

Sun 11th Apr, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

Every weekend my wife Rebecca and I take a walk around the savannah and end it with coconut water. My vendor is like most vendors....

Here comes another Doubles blog. Duck!

Fri 2nd Apr, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

It had to happen and it has. Now you can get meat in your doubles. And fittingly it has arrived in the capital of doubles,...

Loblaws: Supermarket to Superwarehouse

Tue 24th Nov, 2009Sun 9th Jun, 2013|Blog, Marketing Strategy

I'm walking through a Loblaws Supermarket in Toronto yesterday and started thinking; "This is not an efficient way to sell stuff". And this led me to...

Are you untouchable?

Mon 26th Oct, 2009Sun 9th Jun, 2013|Ad Industry, Blog

I’ve been reading an article in the New York Times titled “The Untouchables” which basically talks about how you must stay ahead of the curve...

Differentiation: Vanilla or Chocolate Macadamia?

Sun 25th Oct, 2009Sun 9th Jun, 2013|Blog, Marketing Strategy

In a world in which more and more average work can be done by a computer, robot or talented foreigner faster, cheaper "and just as...

What do you do differently?

Mon 15th Jun, 2009Thu 6th Jun, 2013|Blog, Marketing Strategy

I'm on vacation in Canada and went to a seminar organized by Enterprise Toronto on Low Cost Marketing Tools You can use to Grow Your...

Differentiating Yourself – Lessons from Benjai

Fri 27th Feb, 2009Thu 6th Jun, 2013|Blog, Marketing Strategy

There have been volumes written on the importance of differentiation. Various methodologies have been developed all aimed at finding the one thing that a brand...