Traditional Advertising

Weird might be the new normal.
Tue 18th Oct, 2011|Blog, Marketing Strategy
I'm now reading Seth's latest masterpiece "WE ARE ALL WEIRD".  Essentially, Seth puts forward the view that the bell curve is no longer shaped like...
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Red, White and WACK.
Fri 14th Oct, 2011|Blog, Marketing Strategy
Kenny and Dianne Phillips are doing something we thought could not be done. They have found a way to make a radio station playing only local...
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Don’t ask for a kiss on your first date.
Mon 10th Oct, 2011|Blog, Marketing Strategy
  Recently I added a Linked-in connection and before I could read the "Congratulations you and ........are now connected", she was trying to sell me...
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New Age advertising – The rise of Twitter
Thu 26th May, 2011|Blog, Digital Marketing, Marketing Strategy
twit·ter v. twit·tered, twit·ter·ing, twit·ters v.intr. 1. To utter a succession of light chirping or tremulous sounds; chirrup.  2. a. To speak rapidly and in...
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Socially unsocial
Thu 19th May, 2011|Blog, Digital Marketing
By now regulars should be aware of my aversion (somewhat) to the "social networking" toys of today. I am sorry, but I am not fully...
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Guardian leads the leaders.
Sun 8th May, 2011|Blog, Marketing Strategy
“Tonight I can report to the American people and the world that the United States has conducted an operation that killed Osama bin Laden,”  These...
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Social media and the God given voice
Wed 5th Jan, 2011|Blog, Digital Marketing
It seems that on a daily basis I am being shown a positive side to the social media phenomenon. I must confess, my views are...
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Social network
Sun 2nd Jan, 2011|Blog, Digital Marketing
Call me a cynic if you may. I, however, think that the majority of people who use the social network are not very social. If...
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The Internet. The great leveller?
Fri 31st Dec, 2010|Blog, Digital Marketing
It used to be that publishing was an option only for the rich and connected.  Not any more.  Any wretch now has a soap box...
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The Digital Footprint: Friend or Foe?
Fri 12th Nov, 2010|Blog, Digital Marketing
Celebrity snafu I love to read People.com...sad, but true. There’s something about celeb pics and drama that I find useful for “braincooling.”  In a recent...
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10 Things I’ve learnt in 2010 about Digital Media
Wed 29th Sep, 2010|Blog, Digital Marketing
Facebook is your friend and it's not limited to teens Digital is about engagement not the number of friends you have.  Depth trumps width There...
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