Traditional Advertising

The Big Secret behind Social Media Marketing (that no one wants to tell you)
Mon 28th Jun, 2010|Blog, Digital Marketing
Q: What's the big secret that people won't tell you about Social Media? A: It's not free. Q: What's the second big secret people won't...
Read More »
Unlike advertising, Social Media can’t save a bad product or service.
Sat 24th Apr, 2010|Blog, Digital Marketing
I'm sharing this blog from Mitch Joel, author of Six Pixels of Separation. This is so true, unlike advertising, Social Media can't save a bad...
Read More »
Will Facebook decide our next Prime Minister?
Mon 12th Apr, 2010|Blog, Digital Marketing
Ok so we’re soon going to have an election in T&T.  The flavour of the month is social media.  Will it play a role in...
Read More »
Domino’s eat humble pie
Mon 22nd Mar, 2010|Blog, Marketing Strategy
The writing was on the wall.  Dominos didn't like its placing among the large pizza chains.  And their self inflicted wound courtesy the disgusting actions of...
Read More »
top100
The Top 100 Social Brands of 2009
Tue 5th Jan, 2010|Blog, Digital Marketing
This post is taken from http://fuelingnewbusiness.com/ Prediction: The small-to midsize ad agencies that make social media central to their business model will find success and...
Read More »
Taking an Agency kicking and screaming into Digital
Thu 24th Dec, 2009|News
About 9 months ago, I decided to take my small agency down the dark unknown digital road.  At around the same time, quite by accident,...
Read More »
Mario’s Facebook Video Contest
Thu 3rd Dec, 2009|Blog, Digital Marketing
Submit a video of yourself, friends/family eating pizza and win $3,000TT!! That's the basis of a new Facebook campaign by Mario's Pizza. Mario's gives away...
Read More »
How I use LinkedIn
Sat 14th Nov, 2009|Blog, Digital Marketing
When I was first invited to join LinkedIn I felt unease in entering the online space. I didn’t see myself going back so wondered why...
Read More »
Are you untouchable?
Mon 26th Oct, 2009|Ad Industry, Blog
I’ve been reading an article in the New York Times titled “The Untouchables”  which basically talks about how you must stay ahead of the curve...
Read More »
Viral Video Success: Volkswagen’s Fun Theory
Thu 22nd Oct, 2009|Blog, Digital Marketing
In case you missed it, an amazingly good example of a social media campaign. Take note those of you searching for ideas to jump start...
Read More »
Life without press, radio and TV?
Thu 15th Oct, 2009|Blog, Marketing Strategy
What if we woke up one morning to find that traditional media was no longer available?  What would brand managers do?  Well for starters they...
Read More »
billboard
Anti-Social Media
Mon 13th Apr, 2009|Blog, Digital Marketing
With all the attention being paid to social media, this blog is about anti-social media. Here’s some anti-social media: TV ads that run 4 times...
Read More »