Trinidad & Tobago

Permission to enter?
Mon 22nd Feb, 2010|Blog, Marketing Strategy
What do brands have permission to do?  Of course there's the functional.  KFC can sell chicken.  Some might even say only fried chicken.  So when...
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Don’t turn back on your brand
Sun 21st Feb, 2010|Blog, Marketing Strategy
This morning after Jourvert celebrations, I got stuck in a massive traffic jam.  Nothings moving and I change course a few times to try to...
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kes_uwifete_2010
Is Carnival dying?
Fri 19th Feb, 2010|Blog, Marketing Strategy
Seth Godin says no to big events. “The reasons? Well, they don't work. They don't work because big events leave little room for iteration, for...
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Mario’s Facebook Video Contest
Thu 3rd Dec, 2009|Blog, Digital Marketing
Submit a video of yourself, friends/family eating pizza and win $3,000TT!! That's the basis of a new Facebook campaign by Mario's Pizza. Mario's gives away...
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Rituals brings Jamaican staple to Trinidad
Wed 11th Nov, 2009|Blog, Marketing Strategy
It had to happen.  Someone had to see the potential goldmine of bringing Jamaica’s version of Doubles to Trinidad.  Just as many Trinis see Doubles...
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Doubles Website?
Mon 9th Nov, 2009|Blog, Marketing Strategy
Should George’s X Doubles have a website? I can feel it. We are going to wake up one day soon and find everyone, even a...
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What Minister Hunt could have done differently
Mon 9th Nov, 2009|Blog, Marketing Strategy
I have not been following the Flag at the National Stadium issue very closely; however, I know enough to know that from henceforth Minister Hunt...
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Sonnet to Venky’s
Fri 23rd Oct, 2009|Blog, Marketing Strategy
We did not know her because we just met A perfect stranger in a far far place She saw no religion she saw no race Welcomed with open...
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Has Venky’s paid it forward…..
Fri 23rd Oct, 2009|Blog, Marketing Strategy
One cardinal rule in marketing is that you must get distribution before you start advertising.  Why tell people about a product that they cannot find.  That is a double...
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Sponsorship: Venky’s 20/20 vision
Sun 18th Oct, 2009|Blog, Marketing Strategy
They say hindsight is 20/20 vision. Everyone is wondering how come the now remarkable T&T Cricket team went to India for the Champions League  20/20...
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Happy Belated Republic Day
Tue 6th Oct, 2009|Blog, Traditional Advertising
OMG. Capturing this image took 5 times as long as my posting this item. First I keep the page for two weeks, then when I...
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What makes a Good Agency
Wed 30th Sep, 2009|Ad Industry, Blog
Good agency, from client’s perspective: Adds value to strategic discussion, not just gofers Treats clients’ money as if it is their own (assuming they are...
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