Trinidad & Tobago

Thu 8th Oct, 2015Thu 8th Oct, 2015|Blog

I went Gyro shopping last night on the Ave. Actually it was more like Gyro targeting because I instinctively headed straight to Hassan Gyros. There...

10 lessons learnt in 10 years in business in T&T.

Wed 19th Aug, 2015Wed 19th Aug, 2015|Blog

Eleven years ago I was in my dream job heading the largest ad agency in T&T working with some really bright and passionate young people....

11 best Marketers in Trinidad and Tobago.

Thu 30th Jul, 2015Thu 30th Jul, 2015|Blog

I'm going to stick my neck out and name 11 people who would make my Marketing Team. These are marketers who have proven their ability...

Fay Ann – Zigging when others zag.

Wed 24th Jun, 2015Sun 21st Jun, 2020|Blog

Nigel Campbell whose opinion I value had this to say about the new Raze video: "So all Fay Ann wanted to do was make this...

Want to get more sales? Call a meeting.

Mon 22nd Jun, 2015Mon 22nd Jun, 2015|Blog, Pepper

Meetings are the security blankets of us marketing and sales folks. Whenever sales are down, what do we do? We call a meeting. Competitors launch...

Doubles: Official breakfast of Trinidad.

Sun 26th Apr, 2015Sun 26th Apr, 2015|Blog

'Double's has been around forever. At least since the 60's. In the last 10 years or so it has exploded. Why? What's the tipping point...

It’s the experience, stupid.

Mon 13th Apr, 2015Mon 13th Apr, 2015|Blog

“In 1992, campaign strategist James Carville coined a slight variation of the phrase 'it’s the economy, stupid.' At that time, Carville was attempting to emphasize...

Is product sampling a good idea for your brand?

Tue 31st Mar, 2015Sun 21st Jun, 2020|Blog

Sampling aims to get people to try a new product or a new twist on an existing one. People get risk free access to try...

A good Chinese laundry in Trinidad and Tobago.

Fri 6th Mar, 2015Wed 21st Jul, 2021|Blog

We all learned in Marketing 101 that the right marketing mix meant that you had the right product, at the right time, at the right...

The truth booth and nothing but the truth.

Wed 18th Feb, 2015Sun 21st Jun, 2020|Blog

Everything you do affects your brand. It's like your bank account. You make deposits and withdrawals. Really great brands make far more deposits than they...