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Dennis Ramdeen
“They cheat, they cheat, we want to see the score sheet”
Wed 4th Apr, 2012
Fri 7th Jun, 2013
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Blog
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Off-Topic
The headline is taken from a Maestro calypso. It speaks to the lament of the pan-man every year after the Panorama Competitions. I was reminded...
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Why do brands die?
Tue 3rd Apr, 2012
Sun 21st Jun, 2020
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Blog
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Marketing Strategy
I was reading the "Remembering" section in today's Vancouver Sun and got thinking about my favorite topic; brands. And about why do brands die? or...
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Pepper closing but staying in pepper business.
Sun 1st Apr, 2012
Fri 7th Jun, 2013
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Blog
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News
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Off-Topic
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Pepper
After close to 7 years on the Trinidad and Tobago marketing scene, pepper advertising is closing its doors and opening its kitchen. Known for its...
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Cutting track for gouti to run…
Sat 17th Mar, 2012
Fri 7th Jun, 2013
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Blog
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Marketing Strategy
"Cutting track for goutie to run" is a local expression that means doing hard work that someone else comes along and benefits from. And often that...
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Building a brand is a relay. Not an individual race.
Sun 4th Mar, 2012
Fri 7th Jun, 2013
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Blog
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Marketing Strategy
In the movie Safe House, Denzel Washington tells his co-star Ryan Reynolds: ‘When they tell you “You’ve done a fine job, son. We’ll take it...
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T&T Carnival needs a makeover.
Sun 19th Feb, 2012
Sun 21st Jun, 2020
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Blog
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Off-Topic
T&T Carnival needs a master plan. If this were a product marketed by a Company, there would be meetings going on about if the product...
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Brands need to be faithful.
Sat 18th Feb, 2012
Fri 7th Jun, 2013
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Blog
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Marketing Strategy
Faithful to their positioning, I mean. I got a really classy invitation to the launch of 3zero at Pier One. With the four people involved...
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Machel’s share of voice is equal to his share of market. And some.
Thu 16th Feb, 2012
Fri 7th Jun, 2013
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Blog
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Marketing Strategy
If your product is as good as or better than your competitors, then you have to get 3 more things right. You have to make sure...
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Improving a Rolex.
Sun 12th Feb, 2012
Fri 7th Jun, 2013
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Blog
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Marketing Strategy
The challenge for brands is to deepen the connection with its tribe. This can be done by really understanding what they want and giving them...
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In the land of the blind…
Wed 8th Feb, 2012
Fri 7th Jun, 2013
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Blog
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Marketing Strategy
Desiderius Erasmus Roterodamus is credited with coming up with the phrase, "in the land of the blind, a one eye man is king". I first...
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Sponsorhip is more than writing a cheque
Sat 4th Feb, 2012
Fri 7th Jun, 2013
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Blog
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Marketing Strategy
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Traditional Advertising
One of the ways brands are able to connect with people are through sponsorships of events and alliances with celebrities, social, cultural and sporting groups. ...
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We are all Self-Employed.
Fri 3rd Feb, 2012
Fri 7th Jun, 2013
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Blog
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Off-Topic
We are all self-employed. One in six of my Linked-in connections has changed jobs in the past year. Once upon a time, people worked 35...
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BBQ Fundraiser for Candice Spence-Villafana
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The Old Agency Model has died.
Mon 31st Oct, 2022
Keep your Brand Engine running
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Controversy can actually help Red Bull.
Tue 5th Jul, 2011
“Hot peppers losing their heat” Really?
Wed 6th Oct, 2010
If only Gene Miles had social media
Fri 21st Oct, 2011
Introducing Pepper-e…
Sun 7th Feb, 2010
Saying something about our crime problem
Thu 15th Dec, 2016
Less > more: 20 minimalist print ads that inspire.
Mon 24th Oct, 2011
Save Face on Social Media
Wed 12th Dec, 2018
Make a Presentation. Not a Readation.
Sat 26th Jul, 2014
Latest Work
TTMF – Here to Home Party
Tue 30th Jun, 2020
TTMF BillPay Online Graphic
Thu 25th Jun, 2020
Protox Pro Memes
Thu 25th Jun, 2020