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Dennis Ramdeen
“They cheat, they cheat, we want to see the score sheet”
Wed 4th Apr, 2012
Fri 7th Jun, 2013
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Blog
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Off-Topic
The headline is taken from a Maestro calypso. It speaks to the lament of the pan-man every year after the Panorama Competitions. I was reminded...
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Why do brands die?
Tue 3rd Apr, 2012
Sun 21st Jun, 2020
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Blog
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Marketing Strategy
I was reading the "Remembering" section in today's Vancouver Sun and got thinking about my favorite topic; brands. And about why do brands die? or...
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Pepper closing but staying in pepper business.
Sun 1st Apr, 2012
Fri 7th Jun, 2013
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Blog
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News
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Off-Topic
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Pepper
After close to 7 years on the Trinidad and Tobago marketing scene, pepper advertising is closing its doors and opening its kitchen. Known for its...
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Cutting track for gouti to run…
Sat 17th Mar, 2012
Fri 7th Jun, 2013
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Blog
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Marketing Strategy
"Cutting track for goutie to run" is a local expression that means doing hard work that someone else comes along and benefits from. And often that...
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Building a brand is a relay. Not an individual race.
Sun 4th Mar, 2012
Fri 7th Jun, 2013
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Blog
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Marketing Strategy
In the movie Safe House, Denzel Washington tells his co-star Ryan Reynolds: ‘When they tell you “You’ve done a fine job, son. We’ll take it...
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T&T Carnival needs a makeover.
Sun 19th Feb, 2012
Sun 21st Jun, 2020
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Blog
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Off-Topic
T&T Carnival needs a master plan. If this were a product marketed by a Company, there would be meetings going on about if the product...
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Brands need to be faithful.
Sat 18th Feb, 2012
Fri 7th Jun, 2013
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Blog
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Marketing Strategy
Faithful to their positioning, I mean. I got a really classy invitation to the launch of 3zero at Pier One. With the four people involved...
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Machel’s share of voice is equal to his share of market. And some.
Thu 16th Feb, 2012
Fri 7th Jun, 2013
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Blog
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Marketing Strategy
If your product is as good as or better than your competitors, then you have to get 3 more things right. You have to make sure...
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Improving a Rolex.
Sun 12th Feb, 2012
Fri 7th Jun, 2013
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Blog
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Marketing Strategy
The challenge for brands is to deepen the connection with its tribe. This can be done by really understanding what they want and giving them...
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In the land of the blind…
Wed 8th Feb, 2012
Fri 7th Jun, 2013
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Blog
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Marketing Strategy
Desiderius Erasmus Roterodamus is credited with coming up with the phrase, "in the land of the blind, a one eye man is king". I first...
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Sponsorhip is more than writing a cheque
Sat 4th Feb, 2012
Fri 7th Jun, 2013
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Blog
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Marketing Strategy
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Traditional Advertising
One of the ways brands are able to connect with people are through sponsorships of events and alliances with celebrities, social, cultural and sporting groups. ...
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We are all Self-Employed.
Fri 3rd Feb, 2012
Fri 7th Jun, 2013
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Blog
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Off-Topic
We are all self-employed. One in six of my Linked-in connections has changed jobs in the past year. Once upon a time, people worked 35...
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19 years – Slight pepper
Fri 16th Aug, 2024
AI in Action at the UWI Garden Party
Mon 5th Aug, 2024
Maximising Your Marketing with PepperConnect: A Closer Look at Our Suite of Services
Tue 23rd Jul, 2024
BBQ Fundraiser for Candice Spence-Villafana
Tue 27th Feb, 2024
Guava Season
Wed 31st Jan, 2024
Meet our new Intern – Joseph
Mon 26th Jun, 2023
chat gbt talks back…and fast
Thu 26th Jan, 2023
Pepper Advertising launches 2 new Guys
Wed 4th Jan, 2023
23 predictions for 2023 in T&T
Thu 29th Dec, 2022
Pepper picks Ariana for Golden Pepper
Mon 19th Dec, 2022
10 things Marketing in T&T needs to fix
Tue 22nd Nov, 2022
The Old Agency Model has died.
Mon 31st Oct, 2022
Keep your Brand Engine running
Mon 26th Sep, 2022
10 goals for Trinidad and Tobago’s next 50.
Sat 25th Aug, 2012
2009 Social Marketing Trends…a review
Tue 29th Dec, 2009
10 Things that make T&T special.
Tue 17th Dec, 2013
Advice to brand managers
Fri 30th Jul, 2010
It’s the experience, stupid.
Mon 13th Apr, 2015
Standing out on Times Square- American Eagle
Mon 7th Dec, 2009
Making it easy to pay.
Thu 29th Sep, 2011
Conner’s Guide to Building up your Social & Digital Skills
Wed 14th Jun, 2017
Latest Work
TTMF – Here to Home Party
Tue 30th Jun, 2020
TTMF BillPay Online Graphic
Thu 25th Jun, 2020
Protox Pro Memes
Thu 25th Jun, 2020