Dennis Ramdeen

Radio Trinidad…can we learn from Radio Canada?
Sat 7th Apr, 2012|Blog, Traditional Advertising
Under the Canadian Commercial Radio Policy, 35 per cent of all music aired each week on all AM and FM stations must be Canadian. In...
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T&T 50th Anniversary Logo
“They cheat, they cheat, we want to see the score sheet”
Wed 4th Apr, 2012|Blog, Off-Topic
The headline is taken from a Maestro calypso.  It speaks to the lament of the pan-man every year after the Panorama Competitions.  I was reminded...
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Why do brands die?
Tue 3rd Apr, 2012|Blog, Marketing Strategy
I was reading the "Remembering" section in today's Vancouver Sun and got thinking about my favorite topic; brands.  And about why do brands die?  or...
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Pepper closing but staying in pepper business.
Sun 1st Apr, 2012|Blog, News, Off-Topic, Pepper
After close to 7 years on the Trinidad and Tobago marketing scene, pepper advertising is closing its doors and opening its kitchen.  Known for its...
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Cutting track for gouti to run…
Sat 17th Mar, 2012|Blog, Marketing Strategy
"Cutting track for goutie to run" is a local expression that means doing hard work that someone else comes along and benefits from. And often that...
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Building a brand is a relay. Not an individual race.
Sun 4th Mar, 2012|Blog, Marketing Strategy
In the movie Safe House, Denzel Washington tells his co-star Ryan Reynolds:  ‘When they tell you “You’ve done a fine job, son. We’ll take it...
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T&T Carnival needs a makeover.
Sun 19th Feb, 2012|Blog, Off-Topic
T&T Carnival needs a master plan.  If this were a product marketed by a Company, there would be meetings going on about if the product...
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Brands need to be faithful.
Sat 18th Feb, 2012|Blog, Marketing Strategy
Faithful to their positioning, I mean.  I got a really classy invitation to the launch of 3zero at Pier One.  With the four people involved...
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Machel Montano
Machel’s share of voice is equal to his share of market. And some.
Thu 16th Feb, 2012|Blog, Marketing Strategy
If your product is as good as or better than your competitors, then you have to get 3 more things right. You have to make sure...
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How does one make a good thing better?
Improving a Rolex.
Sun 12th Feb, 2012|Blog, Marketing Strategy
The challenge for brands is to deepen the connection with its tribe. This can be done by really understanding what they want and giving them...
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In the land of the blind…
Wed 8th Feb, 2012|Blog, Marketing Strategy
Desiderius Erasmus Roterodamus is credited with coming up with the phrase, "in the land of the blind, a one eye man is king".  I first...
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Sponsorhip is more than writing a cheque
Sat 4th Feb, 2012|Blog, Marketing Strategy, Traditional Advertising
One of the ways brands are able to connect with people are through sponsorships of events and alliances with celebrities, social, cultural and sporting groups. ...
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