Blog

Happy Anniversary, Pepper
Happy 8th Anniversary Pepper! How ’bout a #ThrowbackThursday….
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... of the entire staff???! In honour of our 8th anniversary (which falls on Sunday 18th August), we’re going back in time with photos of...
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10 Things T&T’s Top FB Pages Say About We
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1) We love our belly. http://goo.gl/zKKLmt 2) We always laughing at some 'stupidness.' http://goo.gl/FS8Bja 3) We had the best childhood. http://goo.gl/KxWlMq 4) We real smart....
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Jeopardy? Not really.
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If you know the game, the host provides the answer and the contestants then provide the answer to the question. In Final Jeopardy, the answer...
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Elementary, my dear graphic artist
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I believe that every graphic artist's dream in this industry is to create designs that are very simple that communicates clearly and powerfully. I recently...
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client-agency-marriage
Client-Agency relationship…partner or hired help?
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When I was on the client side, I thought I was a pretty good client. (Agencies may disagree.) For example, I shared info with my...
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Gold Cup
All that glitters is not Gold Cup
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Even if we won the Gold Cup I still believe we need to re-think our football strategy of building from the top. I'm hoping that...
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Doing Cartwheels in T&T
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My grandson Rocco announced excitedly yesterday (via Skype, complete with demonstrations) that he could do cartwheels. It got me thinking about how much we could...
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Rudder 6.0
Keeping the Calypso brand relevant
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Brands must be relevant. Relevance to the "target group" it wants to attract, fall in love with and marry is a mandatory requirement of the...
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forever loved
How Did a Memorial Page Become T&T’s Fastest Growing Fan Page?
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Early Sunday morning, a car accident killed 3 teenagers in San Fernando. Later that day, a Facebook page was created in memory of the 18...
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lady-gaga-fame
Lady Gaga Fame
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Lady Gaga has definitely convinced me that I am from a previous era, one that finds it difficult to make sense of many "normal" things...
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Return on Investment for your marketing dollars.
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Three things about the new Caribbean Premier League (CPL)...their launch yesterday at Hyatt as seen on TV last night looked spectacularly unspectacular.  In cricket terms...
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i-heart-marketing
Top 10 challenges of marketers in Trinidad and Tobago.
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Lack of Accountability.   We really don't know the relationship between investments and results. "Marketers don't think like business people" (McKinsey CEO/CMO Survey) To many...
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