Blog

Standing out on Times Square- American Eagle
Mon 7th Dec, 2009|Blog, Marketing Strategy
It’s hard enough to stand out in the global market place.  Can you imagine what it takes to stand out on Times Square.  If you...
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Add Sales. Add Profits. Add Ferrari
Thu 3rd Dec, 2009|Ad Industry, Blog
All of us in advertising can start looking for a new career or we could do something else.  We could change.  The old media is...
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Mario’s Facebook Video Contest
Thu 3rd Dec, 2009|Blog, Digital Marketing
Submit a video of yourself, friends/family eating pizza and win $3,000TT!! That's the basis of a new Facebook campaign by Mario's Pizza. Mario's gives away...
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Loblaws: Supermarket to Superwarehouse
Tue 24th Nov, 2009|Blog, Marketing Strategy
I'm walking through a Loblaws Supermarket in Toronto yesterday and started thinking; "This is not an efficient way to sell stuff". And this led me to...
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How I use LinkedIn
Sat 14th Nov, 2009|Blog, Digital Marketing
When I was first invited to join LinkedIn I felt unease in entering the online space. I didn’t see myself going back so wondered why...
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Stresses of Running a Business
Fri 13th Nov, 2009
Business people get a bad rap.  They are normally seen as exploiters of labor who get a disproportionate amount of the benefits that come from...
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Rituals brings Jamaican staple to Trinidad
Wed 11th Nov, 2009|Blog, Marketing Strategy
It had to happen.  Someone had to see the potential goldmine of bringing Jamaica’s version of Doubles to Trinidad.  Just as many Trinis see Doubles...
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Is T&T TV on its Deathbed?
Tue 10th Nov, 2009|Ad Industry, Blog
When did local TV start to decline? Was it the coming of cable? Or was it when it started expanding its hours into daytime; so...
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Doubles Website?
Mon 9th Nov, 2009|Blog, Marketing Strategy
Should George’s X Doubles have a website? I can feel it. We are going to wake up one day soon and find everyone, even a...
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What Minister Hunt could have done differently
Mon 9th Nov, 2009|Blog, Marketing Strategy
I have not been following the Flag at the National Stadium issue very closely; however, I know enough to know that from henceforth Minister Hunt...
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Inspiration: Clever Logo Design Ideas
Mon 9th Nov, 2009|Blog, Traditional Advertising
My pick for Ad inspiration Mondays...cleverly implemented logo design ideas. Stunning wordmarks, strong icons and intelligent combinations. Take a look how designer’s ideas are tranformed...
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The Future of Advertising
Thu 29th Oct, 2009|Ad Industry, Blog, Marketing Strategy
People don't need advertising anymore to tell them about new products. And if they want to find out, they will find out on their terms.
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