Ad Industry

2 Branding Ideas not born from a Press Ad
Thu 22nd Oct, 2009|Ad Industry, Blog, Marketing Strategy
Two outstanding examples of branding, NOT involving traditional media. CUNA chooses to feature their employees in newly designed uniforms. UTC awards a more than worthy...
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A Competitive Local Television Station?
Mon 12th Oct, 2009|Ad Industry, Blog, Traditional Advertising
This is TTT, Channels 2 and 13… As a child when we heard these words we knew it was time for TV.  And by TV...
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What makes a Good Agency
Wed 30th Sep, 2009|Ad Industry, Blog
Good agency, from client’s perspective: Adds value to strategic discussion, not just gofers Treats clients’ money as if it is their own (assuming they are...
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How to be a Good Client – From an Agency’s POV
Fri 18th Sep, 2009|Ad Industry, Blog
A client will get the best out of their Agency if they treat them as equals. Not the hired help who takes instructions in a...
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