Ad Industry

Why Your New Year’s Resolution Should Be ‘Authenticity’
Tue 2nd Jan, 2018|Ad Industry, Blog
On December 31st, at 11: 59pm, most of us were gathered in groups, counting down to the same moment. The countdown hit zero, and as...
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What Can Thor Teach Us About Marketing?
Tue 5th Dec, 2017|Ad Industry, Blog, Marketing Strategy
“Every story tells a story that has already been told.” – Umberto Eco, The Name of the Rose   One of the great struggles of...
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Australia’s new ad campaign: Yay or Nay?
Mon 23rd Jan, 2017|Ad Industry, Blog, Marketing Strategy
Regular readers of this blog may recall a few tourism advertisement I featured from different parts of the world. In particular, I had loved the...
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Why? Why? Why?
Fri 18th Nov, 2016|Ad Industry, Blog, Digital Marketing, Off-Topic, Traditional Advertising
O.K. corporate T&T. I have had enough!!! STOP IT NOW! In your radio or television ads, when you want the audience to know about your...
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Great ad copy from the untrained
Tue 25th Oct, 2016|Ad Industry, Blog, Digital Marketing, Marketing Strategy, Off-Topic, Traditional Advertising
Recently a friend posted on her Facebook wall a simple testament to her favourite watering hole. It was a picture of very frosty Stag bottle...
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Go places with Heineken
Thu 22nd Sep, 2016|Ad Industry
Seizing attention by letting customers play with your brand: the case of the new Heineken campaign   Being able to catch customers’ attention may not...
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India’s incredible tourism campaign
Mon 4th Apr, 2016|Ad Industry, Blog, Marketing Strategy
I have seen numerous tourism ads that give a beautiful vista of the sights and sounds of the country being highlighted, however, I have never...
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An ice cold Coke…literally
Wed 23rd Mar, 2016|Ad Industry, Blog, Marketing Strategy
I don't know how the people at Coca-Cola do it. They seem to have a bottomless pit filled with ideas. When I came across an...
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Racism is a Business
Mon 7th Mar, 2016|Ad Industry, Blog, Traditional Advertising
Being born in Trinidad and Tobago, a country where the Afro-Trini population is approximately 40%, it always surprises me when I am treated like a...
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Me gusta mucho Coca-Cola
Wed 24th Feb, 2016|Ad Industry, Blog, Marketing Strategy, Traditional Advertising
What I like about having DirecTV is being able to look at television commercials that are geared for the Latin American audience. I would see...
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Is the medium more important than the message?
Wed 10th Jun, 2015|Ad Industry, Blog, Digital Marketing, Marketing Strategy, Traditional Advertising
As marketing folks we talk the talk about being relevant to our consumers, but do we walk the talk?  In T&T we are still largely...
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Pepper….the good, the bad and the ugly
Tue 19th Aug, 2014|Ad Industry, Blog
In honour of our 9th Anniversary, Liliana Ragbir writes about her experience working at Pepper. March 12th 2007 is a date I will never forget....
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