Ad Industry

Michelangelo. My hero.
Wed 23rd Nov, 2011|Ad Industry, Blog
We have all experienced it at one time or other; the client wants a change done to the artwork or the copy that really does...
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New business pitches. How do you win?
Fri 18th Nov, 2011|Ad Industry, Blog
Greg Verdino in a recent blog post had this to say about pitches.  "Anyone who has spent time at agencies knows that the new business...
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Grammar can make you lose money
Mon 24th Oct, 2011|Ad Industry, Blog, Marketing Strategy
I have said it a thousand times: "12:00 p.m. and 12:00 a.m. do not exist." "4.30 is a price, not the time." "Americans spell with...
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Montana Meth Project
Wed 21st Sep, 2011|Ad Industry, Blog, Marketing Strategy
Our job in advertising is not all about increasing sales. There are public service ads that we do too. These tend to be generally quite...
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Should ad agencies become the client?
Tue 13th Sep, 2011|Ad Industry, Blog
Just in case you did not notice, let me point out to you that the Ad Agency business is changing.  Agencies are being asked to...
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The Era of the 8-to-4 Job is Over
Sat 27th Aug, 2011|Ad Industry, Blog, Digital Marketing
Well, in Trinidad, at least, its slowly coming to a close. More and more of my acquaintances, especially those in the IT field, are working...
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Are we advertising people snake oil salesmen?
Sat 27th Aug, 2011|Ad Industry, Blog
"Half the money I spend on advertising is wasted; the trouble is I don't know which half." - John Wanamaker, US Department Store Merchant John...
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Are Creatives getting a raw deal?
10 ways to get great Creative in your Ad Agency.
Wed 24th Aug, 2011|Ad Industry, Blog, Marketing Strategy
Encourage dissent. Outlaw vanilla. Go for purple cows. Ensure everyone embraces the concept of Positioning.  Aim to own one thing. Find creative mentors Recognise Creatives;...
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Should I bring my agency in house?
Thu 11th Aug, 2011|Ad Industry, Blog
Yes.  If you have the following: Enough scale for it to make sense If you allow your creative team to create and not be clones...
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Scotch Brite ad hits the spot clean
Thu 4th Aug, 2011|Ad Industry, Blog
I came across this ad recently and thought it definitely deserved good mention. SPOILER ALERT!!! If you want to enjoy the ad as I did...
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T&T ad agencies in 2021. How it go look?
Sat 9th Jul, 2011|Ad Industry, Blog
What would ad agencies in Trinidad and Tobago look like in 2021?  Here's what my crystal ball is showing me: Ad Agencies will still be...
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Jamaican culture. Trini culture.
Fri 8th Jul, 2011|Ad Industry, Blog, Marketing Strategy, Traditional Advertising
While viewing the final of the Magnum King and Queen of Dancehall competition on Jamaican television last week, I saw an ad that startled me and...
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