Blog

Gold Cup
All that glitters is not Gold Cup
Wed 17th Jul, 2013|Blog, Off-Topic
Even if we won the Gold Cup I still believe we need to re-think our football strategy of building from the top. I'm hoping that...
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Doing Cartwheels in T&T
Wed 17th Jul, 2013|Blog, Off-Topic
My grandson Rocco announced excitedly yesterday (via Skype, complete with demonstrations) that he could do cartwheels. It got me thinking about how much we could...
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Rudder 6.0
Keeping the Calypso brand relevant
Sat 15th Jun, 2013|Blog, Marketing Strategy
Brands must be relevant. Relevance to the "target group" it wants to attract, fall in love with and marry is a mandatory requirement of the...
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forever loved
How Did a Memorial Page Become T&T’s Fastest Growing Fan Page?
Tue 11th Jun, 2013|Blog, Digital Marketing
Early Sunday morning, a car accident killed 3 teenagers in San Fernando. Later that day, a Facebook page was created in memory of the 18...
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lady-gaga-fame
Lady Gaga Fame
Thu 6th Jun, 2013|Blog, Traditional Advertising
Lady Gaga has definitely convinced me that I am from a previous era, one that finds it difficult to make sense of many "normal" things...
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Return on Investment for your marketing dollars.
Thu 30th May, 2013|Blog, Off-Topic
Three things about the new Caribbean Premier League (CPL)...their launch yesterday at Hyatt as seen on TV last night looked spectacularly unspectacular.  In cricket terms...
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i-heart-marketing
Top 10 challenges of marketers in Trinidad and Tobago.
Tue 7th May, 2013|Ad Industry, Blog
Lack of Accountability.   We really don't know the relationship between investments and results. "Marketers don't think like business people" (McKinsey CEO/CMO Survey) To many...
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FIRE!!!
Mon 22nd Apr, 2013|Blog, Off-Topic
While studying theatre at university, we had a class that, at first thought, had nothing to do with my discipline. That class was on fire...
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Social Media gives life to Veronica Mars
Wed 17th Apr, 2013|Blog, Digital Marketing
If you are a Veronica Mars fan you need not read this blog as you surely know all the details. All others, read on! The...
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memo-to-me
Memo to Me
Fri 12th Apr, 2013|Blog, Off-Topic
It's almost a daily occurrence; I plan to do something during the work day and I would put that thought in my head before arriving....
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The Fools at Google
Mon 1st Apr, 2013|Blog, Digital Marketing
If you had not realised that All Fools Day was upon us and did not see the fun the people at Google had commemorating this...
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T&T ad agency Pepper announces 4 day work week.
Mon 1st Apr, 2013|Ad Industry, Blog, News, Pepper
8 year old boutique ad agency Pepper is showing that not only their approach to marketing communications is unique.  They announced that they will be...
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