Blog

Wed 31st Jul, 2013Thu 5th Sep, 2013|Blog, Traditional Advertising

I believe that every graphic artist's dream in this industry is to create designs that are very simple that communicates clearly and powerfully. I recently...

Client-Agency relationship…partner or hired help?

Wed 31st Jul, 2013Thu 5th Sep, 2013|Ad Industry, Blog

When I was on the client side, I thought I was a pretty good client. (Agencies may disagree.) For example, I shared info with my...

All that glitters is not Gold Cup

Wed 17th Jul, 2013Thu 5th Sep, 2013|Blog, Off-Topic

Even if we won the Gold Cup I still believe we need to re-think our football strategy of building from the top. I'm hoping that...

Doing Cartwheels in T&T

Wed 17th Jul, 2013Thu 5th Sep, 2013|Blog, Off-Topic

My grandson Rocco announced excitedly yesterday (via Skype, complete with demonstrations) that he could do cartwheels. It got me thinking about how much we could...

Keeping the Calypso brand relevant

Sat 15th Jun, 2013Wed 10th Jul, 2013|Blog, Marketing Strategy

Brands must be relevant. Relevance to the "target group" it wants to attract, fall in love with and marry is a mandatory requirement of the...

How Did a Memorial Page Become T&T’s Fastest Growing Fan Page?

Tue 11th Jun, 2013Wed 10th Jul, 2013|Blog, Digital Marketing

Early Sunday morning, a car accident killed 3 teenagers in San Fernando. Later that day, a Facebook page was created in memory of the 18...

Lady Gaga Fame

Thu 6th Jun, 2013Fri 7th Jun, 2013|Blog, Traditional Advertising

Lady Gaga has definitely convinced me that I am from a previous era, one that finds it difficult to make sense of many "normal" things...

Return on Investment for your marketing dollars.

Thu 30th May, 2013Fri 7th Jun, 2013|Blog, Off-Topic

Three things about the new Caribbean Premier League (CPL)...their launch yesterday at Hyatt as seen on TV last night looked spectacularly unspectacular. In cricket terms...

Top 10 challenges of marketers in Trinidad and Tobago.

Tue 7th May, 2013Fri 7th Jun, 2013|Ad Industry, Blog

Lack of Accountability. We really don't know the relationship between investments and results. "Marketers don't think like business people" (McKinsey CEO/CMO Survey) To many...