Blog

Sat 3rd Apr, 2010Sun 9th Jun, 2013|Ad Industry, Blog

For some of us, Google can be the enemy of creative thinking. Or at least original, from the depths of your soul thinking. It’s so...

Here comes another Doubles blog. Duck!

Fri 2nd Apr, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

It had to happen and it has. Now you can get meat in your doubles. And fittingly it has arrived in the capital of doubles,...

Subduing the bull: Monster’s Marketing is Top Notch

Wed 31st Mar, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

A 2002 Gallup poll found that 68.8% of Spaniards express "no interest" in bullfighting while 20.6% expressed "some interest" and 10.4% "a lot of interest."...

USA Today launches in Trinidad

Mon 29th Mar, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

The invitation was impressive. The teasers created mystery and curiosity. The launch was held at the posh Hyatt Regency, where “the location has become the...

Domino’s eat humble pie

Mon 22nd Mar, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

The writing was on the wall. Dominos didn't like its placing among the large pizza chains. And their self inflicted wound courtesy the disgusting actions of...

The Kit Kat Bench

Sun 14th Mar, 2010Sun 9th Jun, 2013|Ad Industry, Blog

Creativity is not about doing extraordinary things simply, it is about doing simple things extraordinarily. For example, check out this outdoor bench that Kit Kat...

Are you happy with your job?

Thu 11th Mar, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

Some people work because they have to. Others truly love what they do, and they're willing to take some lumps for the company as long...

Ad agencies are in trouble

Thu 4th Mar, 2010Sun 9th Jun, 2013|Ad Industry, Blog

Some of it is externally driven, like the new media movement. Much of it is self inflicted. For example, in T&T the AATT prescribes that...

The Art of Marketing

Wed 3rd Mar, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

I very recently attended the Art of Marketing Conference in Toronto. The event was billed as: Canada's Marketing & Innovation Conference This one day conference...

5 steps to a Sold Out Event

Mon 1st Mar, 2010Sun 9th Jun, 2013|Blog, Digital Marketing, Traditional Advertising

Every year, for the past 20 years, UWI (Development and Endowment Fund) has held its annual Carnival Fete. The purpose of the fete is to...

Tips on getting the media to cover your event

Thu 25th Feb, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

Put yourself in their shoes. They get countless invitations every week to "the exciting launch of..." To you it's the most important project in your...