Blog

Tips on getting the media to cover your event

Thu 25th Feb, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

Put yourself in their shoes. They get countless invitations every week to "the exciting launch of..." To you it's the most important project in your...

Permission to enter?

Mon 22nd Feb, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

What do brands have permission to do? Of course there's the functional. KFC can sell chicken. Some might even say only fried chicken. So when...

Don’t turn back on your brand

Sun 21st Feb, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

This morning after Jourvert celebrations, I got stuck in a massive traffic jam. Nothings moving and I change course a few times to try to...

Is Carnival dying?

Fri 19th Feb, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

Seth Godin says no to big events. “The reasons? Well, they don't work. They don't work because big events leave little room for iteration, for...

The Top 100 Social Brands of 2009

Tue 5th Jan, 2010Sun 9th Jun, 2013|Blog, Digital Marketing

This post is taken from http://fuelingnewbusiness.com/ Prediction: The small-to midsize ad agencies that make social media central to their business model will find success and...

Viral Video Success: Talk to the Moose

Thu 17th Dec, 2009Sun 9th Jun, 2013|Blog, Digital Marketing

When you have people 'liking' and posting your ad to Facebook - it's a plus. When you have people taking the time to spoof your...

Build Trust First, then Sell

Tue 8th Dec, 2009Sun 9th Jun, 2013|Blog, Marketing Strategy

Here’s a good post from my new media guru Seth Godin. He’s basically saying don’t try to sell the customer “on the first date”, build...

Standing out on Times Square- American Eagle

Mon 7th Dec, 2009Sun 9th Jun, 2013|Blog, Marketing Strategy

It’s hard enough to stand out in the global market place. Can you imagine what it takes to stand out on Times Square. If you...

Add Sales. Add Profits. Add Ferrari

Thu 3rd Dec, 2009Sun 21st Jun, 2020|Ad Industry, Blog

All of us in advertising can start looking for a new career or we could do something else. We could change. The old media is...

Mario’s Facebook Video Contest

Thu 3rd Dec, 2009Sun 9th Jun, 2013|Blog, Digital Marketing

Submit a video of yourself, friends/family eating pizza and win $3,000TT!! That's the basis of a new Facebook campaign by Mario's Pizza. Mario's gives away...

Loblaws: Supermarket to Superwarehouse

Tue 24th Nov, 2009Sun 9th Jun, 2013|Blog, Marketing Strategy

I'm walking through a Loblaws Supermarket in Toronto yesterday and started thinking; "This is not an efficient way to sell stuff". And this led me to...

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