Blog

All Staff are Marketing Staff
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In this blog post, Seth Godin talks about Cultural Wisdom. We spend tons of time doing expensive research to find the insight that drives our...
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pizza_hut_facebook_app
Digital is More Better?
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The big, fast moving trend involves the latest technology boom. Print newspapers are slowly dying out, and are fastly being replaced by online publications (in...
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How to be a Good Client – From an Agency’s POV
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A client will get the best out of their Agency if they treat them as equals. Not the hired help who takes instructions in a...
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barber-pole
Consistency in Branding: You always know what you get
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I’m looking at CNN the other night, a foreign correspondent reporting from China. The reporter is standing on a sidewalk in Beijing standing in front...
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5 Golden Rules of Billboarding
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Say after me…”A billboard is not a larger version of your press ad.” So here’s 5 rules for a good billboard or banner: 1. Communicate...
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Think-Different
What do you do differently?
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I'm on vacation in Canada and went to a seminar organized by Enterprise Toronto on Low Cost Marketing Tools You can use to Grow Your...
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billboard
Anti-Social Media
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With all the attention being paid to social media, this blog is about anti-social media. Here’s some anti-social media: TV ads that run 4 times...
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Brand Management lessons from the Church
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On this resurrection Sunday I think it appropriate to use this morning’s Sunday Church visit to make a point about brands. You see every second...
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Make it Better: Word of Mouth Marketing
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No Sunday lunch is complete without macaroni pie. A delicious, hearty side dish to a Sunday meal. A complex procedure of boiling macaroni, adding the...
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chaguanas_fruit_vendor
Make it Better: Have a banana on us…
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This morning while doing my weekly stop at our vegetable vendor in St James, the idea came to me. Why doesn't Ras, the owner of...
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benjai
Differentiating Yourself – Lessons from Benjai
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There have been volumes written on the importance of differentiation. Various methodologies have been developed all aimed at finding the one thing that a brand...
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Social Media Bandwagon
Social Media Reinventing itself in 2009
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2009 has arrived and brings much uncertainty especially given the global economic downturn and the possibility of a recession in T&T. As a marketer in...
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