Traditional Advertising

Dreaming of being a graphic artist at an advertising agency?
Fri 22nd Mar, 2019|Ad Industry, Blog, Off-Topic, Traditional Advertising
Today’s blog is for the young person who has a penchant for art and may be thinking of a career as a graphic artist.
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Dreaming of being an advertising copywriter?
Thu 7th Mar, 2019|Ad Industry, Blog, Off-Topic, Traditional Advertising
There was no school teaching advertising in Trinidad and Tobago.
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How Brands Created Christmas As We Know It
Thu 20th Dec, 2018|Ad Industry, Blog, Traditional Advertising
There’s something special about Christmastime. There’s so much excitement and joy in the air, families coming together, celebrating in their own way, and filling the...
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10 Tips to Build a Better Logo
Mon 20th Aug, 2018|Ad Industry, Blog, Traditional Advertising
We will be having a special series of blog posts from our Pepper Staff in honour of Pepper’s 13th Anniversary. This is the second part...
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Are Agency Awards events a waste of time?
Thu 5th Apr, 2018|Ad Industry, Marketing Strategy, Traditional Advertising
Several years ago, after the advertising awards, the winning agencies did their usual boasting of their achievements in the newspaper. On seeing this, a supermarket...
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Panther Power
Wed 14th Mar, 2018|Ad Industry, Blog, Marketing Strategy, Off-Topic, Traditional Advertising
The film Black Panther is performing savagely at the box office, breaking records every which way it can. What is causing this super hero-like performance...
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Why? Why? Why?
Fri 18th Nov, 2016|Ad Industry, Blog, Digital Marketing, Off-Topic, Traditional Advertising
O.K. corporate T&T. I have had enough!!! STOP IT NOW! In your radio or television ads, when you want the audience to know about your...
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Great ad copy from the untrained
Tue 25th Oct, 2016|Ad Industry, Blog, Digital Marketing, Marketing Strategy, Off-Topic, Traditional Advertising
Recently a friend posted on her Facebook wall a simple testament to her favourite watering hole. It was a picture of very frosty Stag bottle...
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Racism is a Business
Mon 7th Mar, 2016|Ad Industry, Blog, Traditional Advertising
Being born in Trinidad and Tobago, a country where the Afro-Trini population is approximately 40%, it always surprises me when I am treated like a...
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Me gusta mucho Coca-Cola
Wed 24th Feb, 2016|Ad Industry, Blog, Marketing Strategy, Traditional Advertising
What I like about having DirecTV is being able to look at television commercials that are geared for the Latin American audience. I would see...
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Is the medium more important than the message?
Wed 10th Jun, 2015|Ad Industry, Blog, Digital Marketing, Marketing Strategy, Traditional Advertising
As marketing folks we talk the talk about being relevant to our consumers, but do we walk the talk?  In T&T we are still largely...
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Wimbledon Wise
Wed 30th Apr, 2014|Ad Industry, Blog, Marketing Strategy, Traditional Advertising
If you know how I hate, hate, hate, hate, haaaaaaaaaaaaaaatttttteeeeeeeeeeee! when I go to one of those "cultural" shows and I see the stage plastered...
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