differentiation

My Christmas gift to brand managers.
Fri 20th Dec, 2013|Blog
So how do you make sure your brand wins in 2014?  In short, stop following the crowd. Start your own movement.  You may have noticed...
Read More »
6 Biggest challenges facing marketers in T&T.
Thu 19th Dec, 2013|Blog, Marketing Strategy
Measuring ROI on investments Creating positive customer experiences Branding and brand discipline, in a sea of products and brands Mining insights by leveraging data Acquiring...
Read More »
In the land of the blind, a one eye man is king.
Wed 27th Nov, 2013|Blog, Marketing Strategy
It's easy to throw up your hand and say your service will never improve.  The thing is you don't need it to be anywhere near...
Read More »
Is Branding bullshit?
Fri 15th Nov, 2013|Blog, Marketing Strategy
Bones thinks it is.  I agree with Bones that far too much emphasis is placed on image and not enough is given to substance.  We've...
Read More »
7 Common Brand Management Mistakes.
Sat 9th Nov, 2013|Blog, Marketing Strategy
Not knowing what your brand stands for and does NOT stand for.  "The essence of strategy is choosing what not to do." - Michael Porter ...
Read More »
There is a free lunch.
Fri 8th Nov, 2013|Blog
I saw an ad we put in the paper for a client of ours, the Arthur Lok Jack Graduate School of Business, and it contained...
Read More »
Neither Fish nor Fowl.
Fri 1st Nov, 2013|Blog, Marketing Strategy
People often build their factory (restaurant, real estate agency, hotel) without absolute clarity on what they want it to represent in the eyes of their...
Read More »
What’s your Chobster?
Sun 13th Oct, 2013|Blog, Marketing Strategy
This weekend was Fatima's "salt and pepper" cookout fundraiser.  Every year I try to do something out of the ordinary so that guests would choose...
Read More »
De boss ah Soup. Marketing 101.
Fri 11th Oct, 2013|Blog, Marketing Strategy
If you were going to do only one thing right in marketing, a good place to start is with the product. Putting lip stick on...
Read More »
The power of branding.
Thu 10th Oct, 2013|Blog, Marketing Strategy
A brand was the action of burning a symbol into the flesh of a horse in order to signify ownership of the animal.  Branding started...
Read More »
The Wall Paper Effect in Advertising.
Wed 9th Oct, 2013|Blog, Marketing Strategy
Cash is too hard to come by to waste.  Market share ditto.  So why do we do exactly that when we do wallpaper ads.  You know the...
Read More »
We like vanilla advertising for the same reason we like vanilla ice cream.
Sat 5th Oct, 2013|Blog, Marketing Strategy
Vanilla is still the most popular ice cream in the US.  After all these years you would think that some other flavor would have knocked vanilla off...
Read More »