pepper advertising

Attention T&T ad people: “The consumer isn’t a moron.”

Wed 1st Aug, 2012Fri 7th Jun, 2013|Blog, Marketing Strategy

“The consumer isn't a moron; she is your wife.” So goes a quote from David Ogilvy, referred to by some as the Father of Advertising. ...

Is last minute in T&T DNA?

Sat 30th Jun, 2012Fri 7th Jun, 2013|Ad Industry, Blog

I have figured out a competitive advantage for our small Agency. For pepper advertising to win, we must adopt a first minute attitude. You see...

Can a T&T ad agency win without pitching?

Tue 26th Jun, 2012Fri 7th Jun, 2013|Ad Industry, Blog

I'm currently reading a book by a revolutionary Blair Enns entitled "The Win Without Pitching Manifesto". Blair obviously has done a lot of pitches as...

We ad agency people need blinkers.

Tue 5th Jun, 2012Fri 7th Jun, 2013|Ad Industry, Blog

According to Arravale Racing, "Blinkers help to keep a horse focused on what is in front of him during a race. Blinkers are used on...

10 things T&T ad agencies need to fix.

Wed 14th Dec, 2011Fri 7th Jun, 2013|Ad Industry, Blog

People management skills. We have Creative Directors and Media Directors and no People Directors. Stop the train. Speed is killing the quality of creative. Great...

Coming to a third screen near you.

Sun 20th Nov, 2011Sat 8th Jun, 2013|Blog, Digital Marketing

Traditional marketers, including advertising agencies have largely been in denial about the new digital media. It’s common to be in denial when one is comfortable...

New business pitches. How do you win?

Fri 18th Nov, 2011Sat 8th Jun, 2013|Ad Industry, Blog

Greg Verdino in a recent blog post had this to say about pitches. "Anyone who has spent time at agencies knows that the new business...

The worst day EVER!

Wed 12th Oct, 2011Tue 26th Aug, 2014|News

Clearly the guy above is having a bad day. He's got caught out by a deadline without an idea and he's had a...

The Rules behind Breaking Creativity Rules

Fri 16th Sep, 2011Tue 26th Aug, 2014|News

We don't invest enough in our Creative People in Ad Agencies in T&T and the Caribbean. Yes I know I'm generalising, and there are exceptions, but...

Are Ad Agencies dying?

Fri 27th May, 2011Sat 8th Jun, 2013|Ad Industry, Blog, Traditional Advertising

As the operator of an ad agency, I have to tell you that these days I have been thinking about the changes I'm seeing and...

Wanted: A Freelance Web Designer

Tue 3rd May, 2011Tue 26th Aug, 2014|News

Designers, Artists & Programmers with web savvy - freelance for Pepper-e, Pepper Advertising's Digital Marketing team! What you'll be working on: Landing Pages, Microsites, Registration...