Ad Industry

i-heart-marketing
Top 10 challenges of marketers in Trinidad and Tobago.
Tue 7th May, 2013|Ad Industry, Blog
Lack of Accountability.   We really don't know the relationship between investments and results. "Marketers don't think like business people" (McKinsey CEO/CMO Survey) To many...
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T&T ad agency Pepper announces 4 day work week.
Mon 1st Apr, 2013|Ad Industry, Blog, News, Pepper
8 year old boutique ad agency Pepper is showing that not only their approach to marketing communications is unique.  They announced that they will be...
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bad-stock-photos
Trinidad and Tobago advertising agencies. Death by Shutterstock.
Fri 29th Mar, 2013|Ad Industry, Blog
We regret the announce the death of the Advertising Agency in T&T  (as we know it).   Died in the first quarter of the 21st...
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linchpin
6 lessons in my 6 years @ Pepper
Tue 12th Mar, 2013|Ad Industry, Blog
Today makes it 6 years since I joined Pepper! It has been a unique learning experience for me and just wanted to share 6 things...
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Jimmy Aboud online: a nice surprise
Thu 22nd Nov, 2012|Ad Industry, Blog, Digital Marketing, Marketing Strategy
What gets me upset with many people from my beloved island is that they like to bad talk everything there is to bad talk about...
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radio-advertising-awards
Winning radio ads
Mon 12th Nov, 2012|Ad Industry, Blog, Marketing Strategy
Writing for radio is my strong point. I love this medium as it costs a fraction to produce in comparison to television so there is...
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Overcoming Writer’s Block
Thu 18th Oct, 2012|Ad Industry, Blog
Achilles had his heel.  Sailors had scurvy.  Writers had - and may always have...writer's block.  For persons charged with generating creative words on a daily...
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tazovsky
A novel take on the alcohol ad
Tue 2nd Oct, 2012|Ad Industry, Blog, Traditional Advertising
We have seen it a thousand times before; the alcohol ads depicting the suave man conquering the  willing, sensual female. I quite enjoyed this Tazovsky...
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Nike+ gets a high score.
Wed 18th Jul, 2012|Ad Industry, Blog
Thanks to Nike+, exercise is officially a video game. That's the clear message delivered in these two eye-catching ads for Nike+. The FuelBand product (an...
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Is last minute in T&T DNA?
Sat 30th Jun, 2012|Ad Industry, Blog
I have figured out a competitive advantage for our small Agency.  For pepper advertising to win, we must adopt a first minute attitude.  You see...
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Tactics trump Strategy in T&T.
T&T marketing raised on a diet of tactics.
Wed 27th Jun, 2012|Ad Industry, Blog
"I want a full-page. full color press ad and I want it to run in all the dailies."  You are far more likely to hear...
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Can a T&T ad agency win without pitching?
Tue 26th Jun, 2012|Ad Industry, Blog
I'm currently reading a book by a revolutionary Blair Enns entitled "The Win Without Pitching Manifesto".  Blair obviously has done a lot of pitches as...
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