Ad Industry

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Loving my local logo
Wed 6th Jun, 2012|Ad Industry, Blog, Marketing Strategy
We always talk about the logos of international brands such as FedEx and Nike, however I cannot recall any discussion on local logos except when...
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We ad agency people need blinkers.
Tue 5th Jun, 2012|Ad Industry, Blog
According to Arravale Racing, "Blinkers help to keep a horse focused on what is in front of him during a race. Blinkers are used on...
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FREE GIVEAWAYS!
Fri 1st Jun, 2012|Ad Industry, Blog, Marketing Strategy
Good heavens!!!! I had intentions of beginning this blog with, "Only in Trinidad..." but to my dismay, I discovered that my topic today is not...
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Clash of the Commercials
Tue 22nd May, 2012|Ad Industry, Blog, Marketing Strategy
On CBS last night I viewed the show Clash of the Commercials: USA vs the World. The premise of the show was a countdown of...
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Are we rewarding emotional intelligence enough in Trinidad?
Sun 20th May, 2012|Ad Industry, Blog
Society rewards thinkers and doers.  But only certain kinds of thinking and doing.  Lawyers and surgeons get paid a lot for thinking and doing.  Artists...
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Whose your caddie?
Fri 11th May, 2012|Ad Industry, Blog
According to the Inside Golf Magazine the great British golf broadcaster Henry Longhurst once said: "A good caddie is more than a mere assistant. He...
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Borat. Cultural Learnings of Advertising in TnT.
Mon 30th Apr, 2012|Ad Industry, Blog
Back in 2006 when comedian Sacha Baron Cohen released his film, "Borat. Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan," the authorities...
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The Pitch
Mon 23rd Apr, 2012|Ad Industry, Blog
I am a person who vehemently dislikes reality shows because, really, how "real" can people be with cameras and crew all around. A true reality...
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Urban Heartbeat and ME
Sun 25th Mar, 2012|Ad Industry, Blog, News, Pepper
“Urban Heartbeat – An artistic encounter in public spaces” The Embassy of the Federal Republic of Germany, Abovegroup Ogilvy and the Goethe-Institut Mexiko present Urban...
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5 Funniest Super Bowl Ads
Wed 8th Feb, 2012|Ad Industry, Blog
Humour can be a great way to tap into emotion and remain memorable. Car manufacturers, Doritos and the use of animals, pets or children tend...
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10 things T&T ad agencies need to fix.
Wed 14th Dec, 2011|Ad Industry, Blog
People management skills.  We have Creative Directors and Media Directors and no People Directors. Stop the train.  Speed is killing the quality of creative.  Great...
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Many roads to the mind. Why everyone is an advertising expert.
Thu 8th Dec, 2011|Ad Industry, Blog
When you go to your dentist, mechanic or baker, they can more or less give you a few options to solve your problem. Do a filling. Remove...
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