Ad Industry

Wed 6th Jun, 2012Fri 7th Jun, 2013|Ad Industry, Blog, Marketing Strategy

We always talk about the logos of international brands such as FedEx and Nike, however I cannot recall any discussion on local logos except when...

We ad agency people need blinkers.

Tue 5th Jun, 2012Fri 7th Jun, 2013|Ad Industry, Blog

According to Arravale Racing, "Blinkers help to keep a horse focused on what is in front of him during a race. Blinkers are used on...

FREE GIVEAWAYS!

Fri 1st Jun, 2012Fri 7th Jun, 2013|Ad Industry, Blog, Marketing Strategy

Good heavens!!!! I had intentions of beginning this blog with, "Only in Trinidad..." but to my dismay, I discovered that my topic today is not...

Clash of the Commercials

Tue 22nd May, 2012Fri 7th Jun, 2013|Ad Industry, Blog, Marketing Strategy

On CBS last night I viewed the show Clash of the Commercials: USA vs the World. The premise of the show was a countdown of...

Are we rewarding emotional intelligence enough in Trinidad?

Sun 20th May, 2012Fri 7th Jun, 2013|Ad Industry, Blog

Society rewards thinkers and doers. But only certain kinds of thinking and doing. Lawyers and surgeons get paid a lot for thinking and doing. Artists...

Whose your caddie?

Fri 11th May, 2012Fri 7th Jun, 2013|Ad Industry, Blog

According to the Inside Golf Magazine the great British golf broadcaster Henry Longhurst once said: "A good caddie is more than a mere assistant. He...

Borat. Cultural Learnings of Advertising in TnT.

Mon 30th Apr, 2012Fri 7th Jun, 2013|Ad Industry, Blog

Back in 2006 when comedian Sacha Baron Cohen released his film, "Borat. Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan," the authorities...

The Pitch

Mon 23rd Apr, 2012Fri 7th Jun, 2013|Ad Industry, Blog

I am a person who vehemently dislikes reality shows because, really, how "real" can people be with cameras and crew all around. A true reality...

Urban Heartbeat and ME

Sun 25th Mar, 2012Fri 7th Jun, 2013|Ad Industry, Blog, News, Pepper

“Urban Heartbeat – An artistic encounter in public spaces” The Embassy of the Federal Republic of Germany, Abovegroup Ogilvy and the Goethe-Institut Mexiko present Urban...

5 Funniest Super Bowl Ads

Wed 8th Feb, 2012Mon 24th May, 2021|Ad Industry, Blog

Humour can be a great way to tap into emotion and remain memorable. Car manufacturers, Doritos and the use of animals, pets or children tend...

10 things T&T ad agencies need to fix.

Wed 14th Dec, 2011Fri 7th Jun, 2013|Ad Industry, Blog

People management skills. We have Creative Directors and Media Directors and no People Directors. Stop the train. Speed is killing the quality of creative. Great...