advertising

Top trends in print design for 2013

Thu 9th Jan, 2014Wed 22nd Jan, 2014|Ad Industry, Blog, Traditional Advertising

Print design was more vibrant than ever before in 2013. It seemed that designers didn't hold back, but experimented more than ever in order to...

My Christmas gift to brand managers.

Fri 20th Dec, 2013Fri 20th Dec, 2013|Blog

So how do you make sure your brand wins in 2014? In short, stop following the crowd. Start your own movement. You may have noticed...

6 Biggest challenges facing marketers in T&T.

Thu 19th Dec, 2013Thu 19th Dec, 2013|Blog, Marketing Strategy

Measuring ROI on investments Creating positive customer experiences Branding and brand discipline, in a sea of products and brands Mining insights by leveraging data Acquiring...

Why you don’t take a car to pick up your morning paper on the curb.

Mon 2nd Dec, 2013Mon 2nd Dec, 2013|Blog, Marketing Strategy

We marketers love to do stuff. Let's get the ad in the papers and fast. Let's print flyers. And lately, let's put some ads on...

Your brand should have a sound and a smell.

Sat 16th Nov, 2013Sun 21st Jun, 2020|Blog, Marketing Strategy

Some brands stink. Literally. You should make sure that your brand is properly represented through all of your customers' senses. We tend to play the...

Is Branding bullshit?

Fri 15th Nov, 2013Fri 15th Nov, 2013|Blog, Marketing Strategy

Bones thinks it is. I agree with Bones that far too much emphasis is placed on image and not enough is given to substance. We've...

7 Common Brand Management Mistakes.

Sat 9th Nov, 2013Sat 9th Nov, 2013|Blog, Marketing Strategy

Not knowing what your brand stands for and does NOT stand for. "The essence of strategy is choosing what not to do." - Michael Porter ...

Does Share of Voice equal Share of Market?

Thu 7th Nov, 2013Sun 21st Jun, 2020|Blog, Marketing Strategy

Firstly a Share of Voice Definition: SOV is defined as an individual brand’s percent of the total spending for the category for a specific time...

T&T Advertising Hall of Fame. Thank you Clive, John, Kitty and David.

Wed 23rd Oct, 2013Thu 24th Oct, 2013|Ad Industry, Blog

The Advertising Agencies and the ad community got together earlier this evening to induct its first four 'Hall of Famers'; Clive Belgrave, John Corbin, Katherine...