advertising

10 Things I’ve learnt in 2010 about Digital Media
Wed 29th Sep, 2010|Blog, Digital Marketing
Facebook is your friend and it's not limited to teens Digital is about engagement not the number of friends you have.  Depth trumps width There...
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Meet my digital mentor
Sun 12th Sep, 2010|Blog, Marketing Strategy
I've been very lucky throughout my career.  I've worked with and close to the best in marketing and business.  Richard Waddell (RIP) introduced me to...
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10 Tips for getting more from your Advertising Account Executive
Wed 8th Sep, 2010|Ad Industry, Blog
Treat your Account Executive (AE) as part of your marketing team who works from another office. (so share everything including if the campaign worked or...
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Under 17 World Cup in T&T a Well Kept Secret
Fri 3rd Sep, 2010
Under 17 World Cup in T&T - 10 things that would have made it less of a secret Facebook is their friend (they have 239 friends on...
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Fixed it before it gets nasty
Wed 1st Sep, 2010|Blog, Traditional Advertising
This is one heck of an ad for Geek Squad.  According to juggle.com, the Geek Squad is a subsidiary of the Best Buy Company and...
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Super Barry
Super Barry
Fri 30th Jul, 2010|Ad Industry, Blog
I have been in the advertising industry (if we can call it that in Trinidad & Tobago) for approximately ten years. I may have probably...
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Decision-Making
5 Ways to produce Poor Advertising and 6 ways to avoid it
Wed 23rd Jun, 2010|Ad Industry, Blog
Here’s what many clients think agencies are: A supplier- like my stationery supplier except they deliver ideas, sometimes damn good ones The people I call...
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Googling our advertising to oblivion
Sat 3rd Apr, 2010|Ad Industry, Blog
For some of us, Google can be the enemy of creative thinking.  Or at least original, from the depths of your soul thinking.  It’s so...
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Inspiration: Clever Logo Design Ideas
Mon 9th Nov, 2009|Blog, Traditional Advertising
My pick for Ad inspiration Mondays...cleverly implemented logo design ideas. Stunning wordmarks, strong icons and intelligent combinations. Take a look how designer’s ideas are tranformed...
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The Future of Advertising
Thu 29th Oct, 2009|Ad Industry, Blog, Marketing Strategy
People don't need advertising anymore to tell them about new products. And if they want to find out, they will find out on their terms.
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pedigree
Ad Inspiration
Mon 19th Oct, 2009|Blog, Traditional Advertising
I wonder how the cat got away?? He probably fit right through the door, the dog chased him and got stuck... then the cat came...
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Subliminal Messages in Everyday Life
Thu 15th Oct, 2009
Talented practician of "psychology, misdirection, ambiguity, deception and suggestion," Derren Brown, uses the power of subliminal messaging on two unsuspecting ad agency designers. (more…)
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