advertising

Be extraordinary. Digicel no longer bullies?

Sun 6th May, 2012Fri 7th Jun, 2013|Blog, Marketing Strategy, Traditional Advertising

Digicel sure has learnt a few things since coming to T&T about 8 years or so ago. Remember when they first came? They were bullies. ...

Urban Heartbeat and ME

Sun 25th Mar, 2012Fri 7th Jun, 2013|Ad Industry, Blog, News, Pepper

“Urban Heartbeat – An artistic encounter in public spaces” The Embassy of the Federal Republic of Germany, Abovegroup Ogilvy and the Goethe-Institut Mexiko present Urban...

Kony up or Pony up?

Thu 8th Mar, 2012Fri 7th Jun, 2013|Blog, Digital Marketing

Last October, Pepper Advertising and Arthur Lok Jack GSB co-hosted a Creative Workshop called “The Rules Behind Breaking Creativity Rules”, where we learned out of...

10 things T&T ad agencies need to fix.

Wed 14th Dec, 2011Fri 7th Jun, 2013|Ad Industry, Blog

People management skills. We have Creative Directors and Media Directors and no People Directors. Stop the train. Speed is killing the quality of creative. Great...

Many roads to the mind. Why everyone is an advertising expert.

Thu 8th Dec, 2011Fri 7th Jun, 2013|Ad Industry, Blog

When you go to your dentist, mechanic or baker, they can more or less give you a few options to solve your problem. Do a filling. Remove...

Coming to a third screen near you.

Sun 20th Nov, 2011Sat 8th Jun, 2013|Blog, Digital Marketing

Traditional marketers, including advertising agencies have largely been in denial about the new digital media. It’s common to be in denial when one is comfortable...

New business pitches. How do you win?

Fri 18th Nov, 2011Sat 8th Jun, 2013|Ad Industry, Blog

Greg Verdino in a recent blog post had this to say about pitches. "Anyone who has spent time at agencies knows that the new business...

Ian Alleyne and Christmas. Doh hot yuh head.

Wed 2nd Nov, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

I can just see it. The client says "We need something that will break through the clutter this Christmas. We don't have as big a budget...

Ham and Grog. Does a promotion have a shelf life?

Mon 31st Oct, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

Every Christmas COURTS features their "Ham and Grog" Promotion as their point of difference; to get their cash register to ring in the crucial last...

Less > more: 20 minimalist print ads that inspire.

Mon 24th Oct, 2011Tue 26th Aug, 2014|Blog, Traditional Advertising

In today’s world, advertisements play a very important role for the success of a product or company. They must deliver powerful messages which attract people’s...

Would Rolex sponsor an All Fours League?

Sat 8th Oct, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

As marketing people we need to be brand police. Brand police make sure that brands stay faithful to their positioning. For example, Single Barrel has been spending...