advertising

We like vanilla advertising for the same reason we like vanilla ice cream.

Sat 5th Oct, 2013Sun 21st Jun, 2020|Blog, Marketing Strategy

Vanilla is still the most popular ice cream in the US. After all these years you would think that some other flavor would have knocked vanilla off...

Pepper T&T is eight years old. 8 Lessons learnt.

Tue 24th Sep, 2013Wed 25th Sep, 2013|Blog

It takes more than eight years to establish a business (establish = you know with a high degree of certainty that you will be around...

Advertising Agencies in T&T “eating a food” too.

Sat 14th Sep, 2013Wed 25th Sep, 2013|Ad Industry, Blog, Marketing Strategy

Mark Silveira in his book says: "Most advertising is neither awful nor great. It’s something infinitely more dangerous. It’s ordinary. So-so, as they put it. Or...

T&T ad agency Pepper announces 4 day work week.

Mon 1st Apr, 2013Tue 26th Aug, 2014|Ad Industry, Blog, News, Pepper

8 year old boutique ad agency Pepper is showing that not only their approach to marketing communications is unique. They announced that they will be...

Trinidad and Tobago advertising agencies. Death by Shutterstock.

Fri 29th Mar, 2013Fri 7th Jun, 2013|Ad Industry, Blog

We regret the announce the death of the Advertising Agency in T&T (as we know it). Died in the first quarter of the 21st...

Don’t confuse us with facts Moo.

Sun 2nd Dec, 2012Tue 26th Aug, 2014|Blog, Marketing Strategy

Made from fresh...never from powder. That is the point of difference the folks at Hand Arnold are banking on to carve out a piece of...

Diversify or die. A lesson from a T&T start up.

Sun 14th Oct, 2012Sun 21st Jun, 2020|Blog, Marketing Strategy

Pepper is doing in seven years what T&T has not been able to do in 50 years. We are diversifying. In the early years we...

Attention T&T ad people: “The consumer isn’t a moron.”

Wed 1st Aug, 2012Fri 7th Jun, 2013|Blog, Marketing Strategy

“The consumer isn't a moron; she is your wife.” So goes a quote from David Ogilvy, referred to by some as the Father of Advertising. ...

Nike+ gets a high score.

Wed 18th Jul, 2012Fri 7th Jun, 2013|Ad Industry, Blog

Thanks to Nike+, exercise is officially a video game. That's the clear message delivered in these two eye-catching ads for Nike+. The FuelBand product (an...

T&T marketing raised on a diet of tactics.

Wed 27th Jun, 2012Fri 7th Jun, 2013|Ad Industry, Blog

"I want a full-page. full color press ad and I want it to run in all the dailies." You are far more likely to hear...

Can a T&T ad agency win without pitching?

Tue 26th Jun, 2012Fri 7th Jun, 2013|Ad Industry, Blog

I'm currently reading a book by a revolutionary Blair Enns entitled "The Win Without Pitching Manifesto". Blair obviously has done a lot of pitches as...