advertising

Don’t advertise. Get your service right first, please.

Fri 14th Jan, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

I'm finding myself telling my service clients, with increasing frequency, to focus on their operations before investing in advertising. And recently the pepper GM has...

Media Schedules are the ‘orphans’ of advertising (and so are the people who plan them)

Tue 28th Dec, 2010Sun 9th Jun, 2013|Ad Industry, Blog

Winfield Aleong, my first mentor in the advertising business, used to lament that clients would spend hours haggling over the punctuation in a headline and...

Where will you spend next year’s budget?

Wed 15th Dec, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy, Traditional Advertising

What will deliver the goods for you in 2011 in terms of advertising ROI? The options available are captured in the following marketing drivers: Advertising,...

Advertising Wear Out – Can your advertising help your Competitor?

Thu 9th Dec, 2010Sun 9th Jun, 2013|Ad Industry, Blog, Traditional Advertising

Is there such a thing as advertising wear out? The short answer is yes. The wear out factor was alive and well in the recent...

Rum don’t Stalk

Sun 28th Nov, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy, Traditional Advertising

Angostura is taking the bold step to promote Rum as a category VS the scotch brands (in particular they are attacking the market leaders JWB and...

The brand gurus have become commodities ourselves

Tue 23rd Nov, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

I was thinking about how agencies in Trinidad and I imagine the world over have become commodities. What irony that we who parade as masters...

The New Business Pitch- AKA Powerpoint Hell

Thu 18th Nov, 2010Sun 9th Jun, 2013|Ad Industry, Blog

I have sat on both sides of the table in an ad agency pitch. One of them included a native Indian tribe as the Agency...

10 reasons why I wish pepper had done this Orkin ad

Sat 6th Nov, 2010Sun 9th Jun, 2013|Blog, Traditional Advertising

Its single mindedness (just in case you did not get it; We'll get you wherever you are Mr. Pest) Clearing the room was pure genius Copy...

10 Common Ad Agency sins

Tue 26th Oct, 2010Sun 9th Jun, 2013|Ad Industry, Blog

Having an Accountant run the shop. Or make marketing decisions. Not letting the media buyer in on the brand strategy. Developing a campaign without a clear...

10 Things that worry me about the Ad Business in T&T

Mon 25th Oct, 2010Sun 9th Jun, 2013|Ad Industry, Blog, Traditional Advertising

Not enough marketing mentors. So whose teaching marketing craft? Ads that win awards don't necessarily sell more products. The ad industry is not investing in...

Made in T&T. Never!

Thu 14th Oct, 2010Tue 26th Aug, 2014|Ad Industry, Blog, Traditional Advertising

After the euphoria of getting into the advertising world has faded, there is a common realisation and statement from us in the creative department when...