advertising

Are we advertising people snake oil salesmen?
Sat 27th Aug, 2011|Ad Industry, Blog
"Half the money I spend on advertising is wasted; the trouble is I don't know which half." - John Wanamaker, US Department Store Merchant John...
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Are Creatives getting a raw deal?
10 ways to get great Creative in your Ad Agency.
Wed 24th Aug, 2011|Ad Industry, Blog, Marketing Strategy
Encourage dissent. Outlaw vanilla. Go for purple cows. Ensure everyone embraces the concept of Positioning.  Aim to own one thing. Find creative mentors Recognise Creatives;...
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Should I bring my agency in house?
Thu 11th Aug, 2011|Ad Industry, Blog
Yes.  If you have the following: Enough scale for it to make sense If you allow your creative team to create and not be clones...
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What’s your ad agency’s hot dog?
Fri 22nd Jul, 2011|Blog, Marketing Strategy
A hot dog stand could get along without mustard, onions, relish, bacon bits and maybe even ketchup.  It could not survive without hot dogs.  So...
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10 ways you know your ads are working
Fri 17th Jun, 2011|Ad Industry, Blog
You are meeting and sometimes beating sales targets Your brand name starts appearing in songs Competitor references your ads in their ads People start blogging...
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Are Ad Agencies dying?
Fri 27th May, 2011|Ad Industry, Blog, Traditional Advertising
As the operator of an ad agency, I have to tell you that these days I have been thinking about the changes I'm seeing and...
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New Age advertising – The rise of Twitter
Thu 26th May, 2011|Blog, Digital Marketing, Marketing Strategy
twit·ter v. twit·tered, twit·ter·ing, twit·ters v.intr. 1. To utter a succession of light chirping or tremulous sounds; chirrup.  2. a. To speak rapidly and in...
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10 Things Gayelle can do to survive.
Sun 22nd May, 2011|Blog, Marketing Strategy
Gayelle appeals to a niche target in a tiny tiny population.  So that's niche squared.  So on it's best day Gayelle will only ever attract...
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Ten things Marketing Managers should not have to worry about.
Fri 15th Apr, 2011|Ad Industry, Blog
Doing what their boss wants. Having enough product. (to sell) Creative by committee Frequent budget slashing Inconsistent product quality Frequent price changes Poor company ethics...
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Creative by Committee?
Thu 14th Apr, 2011|Blog, Marketing Strategy
Creative by Committee does not work... I've always been against creative by committee.  So I googled to see what others think about this and found...
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Marketing Lessons from a Four Star General.
Tue 12th Apr, 2011|Blog, Marketing Strategy
It all comes down to one thing.  There's no sense making excuses or blaming others.  Here's his story.  Born in the Bronx to Jamaican parents. ...
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Size and color matter…and so does being different.
Sat 22nd Jan, 2011|Ad Industry, Blog
I came across a Cahners Survey on black and white VS color ads which is logical.  And given its robust sample size it's probably true...
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