Marketing

Rituals brings Jamaican staple to Trinidad
Wed 11th Nov, 2009|Blog, Marketing Strategy
It had to happen.  Someone had to see the potential goldmine of bringing Jamaica’s version of Doubles to Trinidad.  Just as many Trinis see Doubles...
Read More »
Doubles Website?
Mon 9th Nov, 2009|Blog, Marketing Strategy
Should George’s X Doubles have a website? I can feel it. We are going to wake up one day soon and find everyone, even a...
Read More »
Inspiration: Clever Logo Design Ideas
Mon 9th Nov, 2009|Blog, Traditional Advertising
My pick for Ad inspiration Mondays...cleverly implemented logo design ideas. Stunning wordmarks, strong icons and intelligent combinations. Take a look how designer’s ideas are tranformed...
Read More »
Are you untouchable?
Mon 26th Oct, 2009|Ad Industry, Blog
I’ve been reading an article in the New York Times titled “The Untouchables”  which basically talks about how you must stay ahead of the curve...
Read More »
sample-from-bacardi-girl
Sampling your product to death…
Mon 5th Oct, 2009|Blog, Marketing Strategy
We’ve all seen it.  The $15 an hour temp, with the branded T shirt, standing behind the decorated table, handing out samples.  I must say...
Read More »
What makes a Good Agency
Wed 30th Sep, 2009|Ad Industry, Blog
Good agency, from client’s perspective: Adds value to strategic discussion, not just gofers Treats clients’ money as if it is their own (assuming they are...
Read More »