Marketing

Meet my digital mentor
Sun 12th Sep, 2010|Blog, Marketing Strategy
I've been very lucky throughout my career.  I've worked with and close to the best in marketing and business.  Richard Waddell (RIP) introduced me to...
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10 things
10 Things You Need to be a Great FMCG Marketing Manager
Mon 2nd Aug, 2010|Ad Industry, Blog
Know who Phillip Kotler is (and understands the 4 P's well) Willing to hit the road (fmcg marketing is not a desk job) Understand and...
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market-share
10 ways to gain more market share for your service brand
Sat 24th Jul, 2010|Blog, Marketing Strategy
Make sure you have a brand promise and that it's relevant Tell your internal team the promise Make sure your products/services are true to the...
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What’s in a name? Everything
Tue 20th Jul, 2010|Blog, Marketing Strategy
Recently, I went for a lunchtime bite at an establishment in St. James. This particular store sells both bakery items and cuisine. I had no...
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Marketing lesson from an Optometrist
Mon 10th May, 2010|Blog, Marketing Strategy
I visited the Optometrist yesterday to have my spectacles adjusted.  The exercise took only a few minutes.  I was in and out quickly and it...
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How can we make the pan more marketable?
Wed 7th Apr, 2010|Blog, Marketing Strategy
Pan needs a big idea. Like when Peter Ueberroth made the 1984 Olympics the TV games, raising close to a billion US dollars from broadcast...
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Googling our advertising to oblivion
Sat 3rd Apr, 2010|Ad Industry, Blog
For some of us, Google can be the enemy of creative thinking.  Or at least original, from the depths of your soul thinking.  It’s so...
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duck doubles
Here comes another Doubles blog. Duck!
Fri 2nd Apr, 2010|Blog, Marketing Strategy
It had to happen and it has. Now you can get meat in your doubles. And fittingly it has arrived in the capital of doubles,...
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Bull in a bullfight
Subduing the bull: Monster’s Marketing is Top Notch
Wed 31st Mar, 2010|Blog, Marketing Strategy
A 2002 Gallup poll found that 68.8% of Spaniards express "no interest" in bullfighting while 20.6% expressed "some interest" and 10.4% "a lot of interest."...
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USA Today launches in Trinidad
Mon 29th Mar, 2010|Blog, Marketing Strategy
The invitation was impressive. The teasers created mystery and curiosity. The launch was held at the posh Hyatt Regency, where “the location has become the...
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The Art of Marketing
Wed 3rd Mar, 2010|Blog, Marketing Strategy
I very recently attended the Art of Marketing Conference in Toronto. The event was billed as: Canada's Marketing & Innovation Conference This one day conference...
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Mario’s Facebook Video Contest
Thu 3rd Dec, 2009|Blog, Digital Marketing
Submit a video of yourself, friends/family eating pizza and win $3,000TT!! That's the basis of a new Facebook campaign by Mario's Pizza. Mario's gives away...
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