Marketing

Sat 16th Aug, 2014Sat 16th Aug, 2014|Blog

12 words. Creativity Innovation People Power Adrenalin Thrill Speed Dream Brands Ideas Strategy Passion

Fri 6th Jun, 2014Fri 6th Jun, 2014|Blog

Does product sampling work in T&T? The short answer is I don't know. Like too much of what we do in promotions in T&T (in...

Beware professional contest enterers.

Sun 1st Jun, 2014Sun 1st Jun, 2014|Blog

We marketing folks are always looking for a way to grab attention. Most times we use advertising to bludgeon our brand into minds and hearts. ...

Is Branding bullshit?

Fri 15th Nov, 2013Fri 15th Nov, 2013|Blog, Marketing Strategy

Bones thinks it is. I agree with Bones that far too much emphasis is placed on image and not enough is given to substance. We've...

7 Common Brand Management Mistakes.

Sat 9th Nov, 2013Sat 9th Nov, 2013|Blog, Marketing Strategy

Not knowing what your brand stands for and does NOT stand for. "The essence of strategy is choosing what not to do." - Michael Porter ...

11 possible reasons why concert goers gave Ne-Yo and R Kelly the red light.

Mon 4th Nov, 2013Sun 21st Jun, 2020|Blog, Marketing Strategy

Ne-Yo and R Kelly's best before date may have passed especially the latter. (Nigel Telesford described him as aging) Perception that R Kelly does not...

Neither Fish nor Fowl.

Fri 1st Nov, 2013Fri 1st Nov, 2013|Blog, Marketing Strategy

People often build their factory (restaurant, real estate agency, hotel) without absolute clarity on what they want it to represent in the eyes of their...

10 things we Marketing people should stop doing.

Sun 27th Oct, 2013Sun 27th Oct, 2013|Blog

Making decisions without insights Advertising a lousy product or service Selling only the steak (we must also sell the sizzle) Going to war with our...

Brand Momentum.

Fri 25th Oct, 2013Fri 25th Oct, 2013|Blog, Marketing Strategy

It’s hard to stop a brand on a roll. Either moving up or down, people follow a brand’s momentum. I've seen what happens when 'town'...

Pepper T&T is eight years old. 8 Lessons learnt.

Tue 24th Sep, 2013Wed 25th Sep, 2013|Blog

It takes more than eight years to establish a business (establish = you know with a high degree of certainty that you will be around...

Advertising Agencies in T&T “eating a food” too.

Sat 14th Sep, 2013Wed 25th Sep, 2013|Ad Industry, Blog, Marketing Strategy

Mark Silveira in his book says: "Most advertising is neither awful nor great. It’s something infinitely more dangerous. It’s ordinary. So-so, as they put it. Or...