Marketing

Wed 18th May, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy, News, Pepper

Pepper kicks off its 9 Questions video series in a sit-down with our very own Managing Director and Chief Inspirer - Dennis Ramdeen. Dennis' illustrious...

Is Japs the new Royal Castle?

Mon 25th Apr, 2011Sat 8th Jun, 2013|Ad Industry, Blog, Traditional Advertising

For those of us whose universe is defined as west of the lighthouse, Japs could be a wrecker service. I first heard about Japs from...

Caribbean Airlines seeing RED.

Sat 16th Apr, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

What should CAL do to send RED back to Ireland? Have a read of the How Budget Airlines work below and it offers some clues...

Ten things Marketing Managers should not have to worry about.

Fri 15th Apr, 2011Sat 8th Jun, 2013|Ad Industry, Blog

Doing what their boss wants. Having enough product. (to sell) Creative by committee Frequent budget slashing Inconsistent product quality Frequent price changes Poor company ethics...

Creative by Committee?

Thu 14th Apr, 2011Tue 26th Aug, 2014|Blog, Marketing Strategy

Creative by Committee does not work... I've always been against creative by committee. So I googled to see what others think about this and found...

Soca Monarch: Talent Contest or Elections?

Mon 7th Mar, 2011Sat 8th Jun, 2013|Ad Industry, Blog, Marketing Strategy

Once upon a time Soca Artists got on stage, strutted their stuff and at the end of the night someone was named Soca Monarch or...

Attending… Maybe… Awaiting… 10 ways to get her to choose your brand

Sat 25th Dec, 2010Tue 22nd Oct, 2013|Blog, Marketing Strategy

Make sure your brand works (does what it says it would do) Own one thing in her mind and heart (what do you mean to...

10 Things I would do to differentiate T&T.

Sun 19th Dec, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

1. Own one thing. (I believe that one thing could be in the area of culture for core segment) 2. Divide to conquer (Segment the...

10 Things to do to beat your competition

Thu 2nd Dec, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

Butting heads is the old way which does not work today. Forget your competition and focus all your energies on your customers instead Evangelize your brand...