Trinidad advertising industry

Sun 1st Jun, 2014Sun 1st Jun, 2014|Blog

We marketing folks are always looking for a way to grab attention. Most times we use advertising to bludgeon our brand into minds and hearts. ...

What’s your cinnamon?

Mon 21st Apr, 2014Mon 21st Apr, 2014|Blog

Today I had vanilla ice cream on apple pie for dessert after a home meal. It was good but what really made it great was...

Does Share of Voice equal Share of Market?

Thu 7th Nov, 2013Sun 21st Jun, 2020|Blog, Marketing Strategy

Firstly a Share of Voice Definition: SOV is defined as an individual brand’s percent of the total spending for the category for a specific time...

T&T Advertising Hall of Fame. Thank you Clive, John, Kitty and David.

Wed 23rd Oct, 2013Thu 24th Oct, 2013|Ad Industry, Blog

The Advertising Agencies and the ad community got together earlier this evening to induct its first four 'Hall of Famers'; Clive Belgrave, John Corbin, Katherine...

The power of branding.

Thu 10th Oct, 2013Sun 21st Jun, 2020|Blog, Marketing Strategy

A brand was the action of burning a symbol into the flesh of a horse in order to signify ownership of the animal. Branding started...

The Wall Paper Effect in Advertising.

Wed 9th Oct, 2013Tue 26th Aug, 2014|Blog, Marketing Strategy

Cash is too hard to come by to waste. Market share ditto. So why do we do exactly that when we do wallpaper ads. You know the...

We like vanilla advertising for the same reason we like vanilla ice cream.

Sat 5th Oct, 2013Sun 21st Jun, 2020|Blog, Marketing Strategy

Vanilla is still the most popular ice cream in the US. After all these years you would think that some other flavor would have knocked vanilla off...

Pepper T&T is eight years old. 8 Lessons learnt.

Tue 24th Sep, 2013Wed 25th Sep, 2013|Blog

It takes more than eight years to establish a business (establish = you know with a high degree of certainty that you will be around...

Advertising Agencies in T&T “eating a food” too.

Sat 14th Sep, 2013Wed 25th Sep, 2013|Ad Industry, Blog, Marketing Strategy

Mark Silveira in his book says: "Most advertising is neither awful nor great. It’s something infinitely more dangerous. It’s ordinary. So-so, as they put it. Or...

T&T ad agency Pepper announces 4 day work week.

Mon 1st Apr, 2013Tue 26th Aug, 2014|Ad Industry, Blog, News, Pepper

8 year old boutique ad agency Pepper is showing that not only their approach to marketing communications is unique. They announced that they will be...