Trinidad advertising industry

Are Ad Agencies dying?
Fri 27th May, 2011|Ad Industry, Blog, Traditional Advertising
As the operator of an ad agency, I have to tell you that these days I have been thinking about the changes I'm seeing and...
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Creative by Committee?
Thu 14th Apr, 2011|Blog, Marketing Strategy
Creative by Committee does not work... I've always been against creative by committee.  So I googled to see what others think about this and found...
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Can local advertisers do the Body Wine like a Trini?
Fri 8th Apr, 2011|Ad Industry, Blog
I have only recently recovered from my foray with Carnival 2011. It was a first for me. I actually played with a band, something I...
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Size and color matter…and so does being different.
Sat 22nd Jan, 2011|Ad Industry, Blog
I came across a Cahners Survey on black and white VS color ads which is logical.  And given its robust sample size it's probably true...
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Don’t advertise. Get your service right first, please.
Fri 14th Jan, 2011|Blog, Marketing Strategy
I'm finding myself telling my service clients, with increasing frequency, to focus on their operations before investing in advertising.  And recently the pepper GM has...
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Wanted: A local revolution
Wed 5th Jan, 2011|Blog, Marketing Strategy
The Holiday season is a great time to reflect, relax, re-connect and revive for the new year. While I had little time to do any of...
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"I don't listen to that channel"
Media Schedules are the ‘orphans’ of advertising (and so are the people who plan them)
Tue 28th Dec, 2010|Ad Industry, Blog
Winfield Aleong, my first mentor in the advertising business, used to lament that clients would spend hours haggling over the punctuation in a headline and...
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Make sure your brand works before advertising it
Sat 11th Dec, 2010|Ad Industry, Blog, Marketing Strategy
Why the rush to advertise?  Because the Board wants to see that we are doing something.  Because I want the stock market to see that...
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Advertising Wear Out – Can your advertising help your Competitor?
Thu 9th Dec, 2010|Ad Industry, Blog, Traditional Advertising
Is there such a thing as advertising wear out? The short answer is yes.  The wear out factor was alive and well in the recent...
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Rum don’t Stalk
Sun 28th Nov, 2010|Blog, Marketing Strategy, Traditional Advertising
Angostura is taking the bold step to promote Rum as a category VS the scotch brands (in particular they are attacking the market leaders JWB and...
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The brand gurus have become commodities ourselves
Tue 23rd Nov, 2010|Blog, Marketing Strategy
I was thinking about how agencies in Trinidad and I imagine the world over have become commodities.   What irony that we who parade as masters...
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The confessions of an adman
10 Common Ad Agency sins
Tue 26th Oct, 2010|Ad Industry, Blog
Having an Accountant run the shop.  Or make marketing decisions. Not letting the media buyer in on the brand strategy. Developing a campaign without a clear...
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