Trinidad advertising industry

Attention T&T ad people: “The consumer isn’t a moron.”

Wed 1st Aug, 2012Fri 7th Jun, 2013|Blog, Marketing Strategy

“The consumer isn't a moron; she is your wife.” So goes a quote from David Ogilvy, referred to by some as the Father of Advertising. ...

Can a T&T ad agency win without pitching?

Tue 26th Jun, 2012Fri 7th Jun, 2013|Ad Industry, Blog

I'm currently reading a book by a revolutionary Blair Enns entitled "The Win Without Pitching Manifesto". Blair obviously has done a lot of pitches as...

Less is more. Don’t over sell.

Sun 27th May, 2012Fri 7th Jun, 2013|Blog, Marketing Strategy

o·ver·sell (vr-sl) tr.v. o·ver·sold (-sld), o·ver·sell·ing, o·ver·sells 1. To contract to sell more of (a stock or commodity) than can be delivered. 2. To be...

Machel’s share of voice is equal to his share of market. And some.

Thu 16th Feb, 2012Fri 7th Jun, 2013|Blog, Marketing Strategy

If your product is as good as or better than your competitors, then you have to get 3 more things right. You have to make sure...

10 things T&T ad agencies need to fix.

Wed 14th Dec, 2011Fri 7th Jun, 2013|Ad Industry, Blog

People management skills. We have Creative Directors and Media Directors and no People Directors. Stop the train. Speed is killing the quality of creative. Great...

Many roads to the mind. Why everyone is an advertising expert.

Thu 8th Dec, 2011Fri 7th Jun, 2013|Ad Industry, Blog

When you go to your dentist, mechanic or baker, they can more or less give you a few options to solve your problem. Do a filling. Remove...

Coming to a third screen near you.

Sun 20th Nov, 2011Sat 8th Jun, 2013|Blog, Digital Marketing

Traditional marketers, including advertising agencies have largely been in denial about the new digital media. It’s common to be in denial when one is comfortable...