Trinidad advertising industry

10 Things that worry me about the Ad Business in T&T

Mon 25th Oct, 2010Sun 9th Jun, 2013|Ad Industry, Blog, Traditional Advertising

Not enough marketing mentors. So whose teaching marketing craft? Ads that win awards don't necessarily sell more products. The ad industry is not investing in...

Why we buy? Shattering marketers’ cherished beliefs

Mon 4th Oct, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy, Traditional Advertising

Someone I admire a lot told me about this book. So I went hunting for it online. It basically shatters long held beliefs of marketers. ...

Small islands are BIG on Digital

Sun 3rd Oct, 2010Sun 9th Jun, 2013|Blog, Digital Marketing

According to Internet World Stats www.internetworldstats.com St Lucia, St Vincent and Antigua & Barbuda are some serious Internet users. I'm surprised partly because I believe T&T...

Meet my digital mentor

Sun 12th Sep, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

I've been very lucky throughout my career. I've worked with and close to the best in marketing and business. Richard Waddell (RIP) introduced me to...

Left Brain. Left Brain

Fri 20th Aug, 2010Sun 9th Jun, 2013|Ad Industry, Blog

For someone who regularly suffers from short term memory loss, I am surprised by the many things I remember from my childhood. I remember crying...

Sign Painters killed by the Mice Age

Fri 20th Aug, 2010Sun 9th Jun, 2013|Blog, Traditional Advertising

A National Geographic article from 2001 lamented the loss art of sign painting: "Pete Toth used to be one of a dozen or so billboard...

The Copy on Copy

Mon 16th Aug, 2010Sun 9th Jun, 2013|Ad Industry, Blog

Whenever I “bounce up” friends I have not seen for a considerable time, I have the same conversation. Friend: “What you doing now?” Me: “I’m...

Super Barry

Fri 30th Jul, 2010Sun 9th Jun, 2013|Ad Industry, Blog

I have been in the advertising industry (if we can call it that in Trinidad & Tobago) for approximately ten years. I may have probably...

5 Ways to produce Poor Advertising and 6 ways to avoid it

Wed 23rd Jun, 2010Sun 9th Jun, 2013|Ad Industry, Blog

Here’s what many clients think agencies are: A supplier- like my stationery supplier except they deliver ideas, sometimes damn good ones The people I call...